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Jaguar-Land Rover will use recycled waste to make parts for future models

Jaguar-Land Rover's future models will be partially made of junk. The company announced it's working on integrating a recycled material named Econyl into its manufacturing process in the coming years. Created in 2011 by Italy-based Aquafil, Econyl is a fiber made with a blend of recycled industrial plastics, fabric offcuts sourced from clothing manufacturers, and discarded fishing nets aimlessly floating around the ocean. It's more eco-friendly to produce than oil-based fibers, according to Jaguar, and it helps clean up the planet. Jaguar and Land Rover will use Econyl to make floor mats in the not-too-distant future. Neither company listed the models they'll put the material in, but it's reasonable to assume recycled floor mats will be available in the next-generation XJ, which will be electric, and the next-generation Range Rover. Both will be released in 2021. Eco-friendly materials are slowly but surely spreading across the luxury car segment. Jaguar already offers the I-Pace with a Kvadrat upholstery that combines regular wool and up to 53 recycled plastic bottles per car. Audi's fourth-generation A3 is optionally available with an upholstery made largely using recycled plastic bottles, and Volvo estimates at least 25% of the plastics in its cars will be recycled starting in 2025. Environmentalist organizations are putting an increasing amount of pressure on carmakers to deliver so-called vegan interiors. A group called EarthSight recently accused several companies (including Jaguar-Land Rover and BMW) of using leather from cattle raised on illegally logged lands in Paraguay. Representatives for the British company stressed they found no evidence to verify EarthSight's claims. Related Video:

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.