Jaguar: Xf Supercharged on 2040-cars

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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar F-Type coupe to cost more than convertible?

Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.

Jaguar pushes F-Pace toward Frankfurt debut [w/video]

Automakers regularly subject new vehicles they're developing to extreme climactic conditions to make sure they'll hold up no matter what the customer throws at it. We rarely get to see what those conditions entail, save for the odd batch of spy shots here and there. Jaguar, however, has given us a glimpse behind the proverbial curtain as it puts the finishing touches on the upcoming new F-Pace crossover. The British automaker reports that it's put the F-Pace through its paces in temperatures ranging from as low as 40 degrees below zero (on either scale – that's where they meet) to 50 degrees Celsius above (122 Fahrenheit). Those are some punishing conditions, achieved in the dead of winter in Northern Sweden and at the height of summer in the searing deserts of Dubai, where cabin temperatures inside a vehicle left in the sun can top 158 degrees Fahrenheit. The former is where Jaguar Land Rover maintains a dedicated arctic test facility in Arjeplog, with over 37 miles of test tracks carved out of the ice, snow, and mountains. Jaguar even threw gravel mountain passes into the test regime for the first time, because while it may be geared more toward on-road use than its Land Rover counterparts, people still expect their crossover to be sure-footed in a variety of conditions. Jaguar has now confirmed that the production F-Pace will make its bit debut in September at the Frankfurt Motor Show. That's the same venue where the C-X17 concept that previewed the F-Pace's arrival was first showcased the last time the show came to town two years ago. And while the company recently signed a manufacturing contract with Magna Steyr to build an undisclosed model line in Austria, JLR confirms that the F-Pace will be built in the UK at the Solihull plant that already handles production of the Land Rover Discovery/LR4, Defender, Range Rover, Range Rover Sport, and Jaguar XE. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.