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Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

Jaguar gets to work on next-gen XF sedan

With the XE now out in the open, Jaguar can begin to focus on what comes next. That means a new crossover, but also replacements for some of its aging current models - chief among them, the XF. Introduced back in 2007, Jaguar's mid-range sedan is growing a little long in the tooth. But from these latest spy shots, we can see that the British automaker is hard at work developing its successor.
Expected to be based on the same iQ A1 platform that underpins the new XE, the new XF promises to be lighter in weight and more advanced than the model it replaces. Look for most of the same engines to carry over, including gasoline and diesel options ranging from four cylinders to eight, with and without forced induction, with a potential plug-in hybrid version to follow. The current model is available in rear- and all-wheel-drive configurations and in sedan and wagon body styles, and we'd expect its replacement to follow suit.
The low-profile wheels and dual exhaust pipes on one of the prototypes spotted suggests it would lie somewhere near the top of the range, while the second prototype packs taller sidewalls and a trailer hitch. It's hard to discern much esle from the spy shots, heavily camouflaged as they are, but as with the technology underneath, we'd expect styling to takes some cues from the smaller XE as well. Jaguar will, of course, need to tread the line between distinctive and understated if it's going to fend off the Maserati Ghibli and take a bigger slice of the pie away from the likes of the Audi A6, BMW 5 Series and Mercedes-Benz E-Class, the Lexus GS and Infiniti Q70, the Cadillac CTS and the upcoming new Volvo S90.

Jaguar's futuristic 'Sayer' steering wheel might make your morning coffee

In the not-too-distant future, it would be the only part of the car you'd actually own. If it were the subject of a surrealist painting from 1929, it might feature the tagline, "Ceci n'est pas un volant," the French word for steering wheel. Jaguar calls it Sayer and says it's the steering wheel of the future — the first voice-activated, artificial intelligence steering wheel that will be able to carry out hundreds of tasks and follow you from car to car. "Imagine a future of autonomous, connected and electric cars where you don't own a single car, but instead call upon the vehicle of your choice where and when you need it," the company says. "That's a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own." Automakers focused on developing autonomous vehicles have proposed doing away with pedals and steering wheels, but this is the first we've heard of that envisions the steering wheel, such as it is, as your veritable car keys in a self-driving, car-sharing world. Jaguar says it could order up a ride to get you where you need to go on time, and it could even advise you when you might enjoy driving part of the journey yourself. No word on whether it can sync with a toaster for breakfast, however. The concept device is named after Malcolm Sayer, a Jaguar designer from 1951 to 1970 who's responsible for the E-Type and D-Type racer, which won the Le Mans 24-hour race three times in a row in the 1950s. It will feature on a Jaguar concept called Future-Type in 2040. In the meantime, it will be unveiled at Tech Fest at Central St. Martins, University of the Arts London on Thursday, Sept. 7, as part of the automaker's "Technology with Heart" presentation. The festival is free to the public Sept. 8-10. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Jaguar Green Weird Car News Jaguar Technology Emerging Technologies artificial intelligence steering wheel voice command