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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

VW ID. Buzz revealed, electric Chevy Blazer SS teased | Autoblog Podcast #720

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. The Volkswagen Bus revival is the big news this week, but first, we discuss winter driving in our long-term Hyundai Palisade, and review the Hyundai Kona Electric and Jaguar F-Pace SVR. Then they dive into the reveal of the VW ID. Buzz, and Chevy's tease of the Blazer SS performance EV. John's been compiling lists of the most efficient EVs, plug-in hybrids and plug-free vehicles of 2022. Finally, they take to the mailbag to help a listener pick a suitable replacement for a 2010 Mazdaspeed3. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #720 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving Winter driving in our long-term Hyundai Palisade 2022 Hyundai Kona Electric 2022 Jaguar F-Pace SVR 2025 VW ID. Buzz revealed 2024 Blazer SS will be Chevy's first electric performance model The most efficient cars of 2022 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Jaguar's 600-hp XE SV Project 8 is the fastest Jaguar sedan ever

Jaguar is honing its XE SV Project 8 performance version, the car it calls its fastest four-door ever built. The manufacturer says the limited edition, 200mph sedan is almost production-ready, after countless small adjustments. The XE SV Project 8 will hit production in June. Only 300 of these 600-horsepower super sedans will be built, and they will all be handmade at Coventry's Special Vehicle Operations. Jaguar has also released this short documentary video clip about the project. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Project 8 Vehicle Dynamics Manager David Pook is enthusiastic about fettling with the car as long as it's possible. "The good thing about building only 300 cars, all handmade, is that you can keep developing the car right up to the start of production. And we've done just that." The recorded 0-60 mph time for the Project 8 is just 3.3 seconds, and it will go all the way to 200 mph. At the Nurburgring Nordschleife last year, it was able to set a four-door production car record time of 7 minutes and 21.23 seconds. There have been last-minute handling changes to make sure the car is just right, Pook says: "The springs have got stiffer and so have the engine mounts. The suspension arm bushes have changed. The brakes have been refined for the exact pedal feel and performance we want." Constant software modifications have also been made to alter the XE SV Project 8's responses. "It's certainly even faster, better handling and more responsive than it was six months ago. All that effort has been worth it." The car comes highly adjustable, as the ride height, camber, front splitter and rear wing setups can be altered. The stock tires are Michelin Pilot Sport Cup 2s on forged 20-inch wheels, and even the wheel bearings are ceramic! Front uprights, two-part upper wishbones, balljoints in place of rubber bushes, twin coil springs, dampers, lower suspension bushes, anti-roll bars and latest specification carbon ceramic brakes are all Project 8 specific, and the only bits lifted from the standard XE are the aluminum roof and front door skins. The vented bonnet and flared front wings and bumpers are carbon. One can also order the Project 8 with or without a rear seat, to save weight. Jaguar prices the Project 8 from GBP149,995 in the UK, or $210,000. Related Video: Featured Gallery Jaguar XE SV Project 8 Jaguar Special and Limited Editions Videos jaguar xe