2018 Jaguar Xf Xf Sportbrake S Sport Wagon 4d on 2040-cars

Auto blog

2014 Jaguar XJR

Jaguar In Its Purest Form
Jaguar has spent a lot of time, money and engineering effort refocusing itself for the modern world. In 2006, the current XK replaced the former XK8 and introduced a new aluminum-intensive chassis architecture to Jaguar's portfolio, and two years later, the XF whipped up a similar overhaul to its classical styling department.
The next major revision came in 2009, with the introduction of the achingly attractive and completely new XJ sedan, and this step struck us as the biggest improvement yet; not only was Jaguar's flagship built atop a cutting-edge platform, it boasted a newfound sense of style that pointed toward the future while still echoing the brand's storied past. This trend has continued most recently with the two-door F-Type that we've already grown quite fond of.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar to follow up with larger J-Pace crossover

Jaguar is about to launch its first foray into the crossover market (that's the C-X17 Concept you see above) with the upcoming debut of the F-Pace, but that won't be its last. According to the UK's Car magazine, plans are already underway to launch a bigger J-Pace crossover as well. Just as the F-Pace is set to serve as the high-riding counterpart to the XF sedan, so too would the J-Pace align itself with the upcoming new XJ – in a strategy not unlike what Mercedes is taking with its crossovers, aligning the GLE (nee M-Class) with the E-Class, the upcoming GLS (GL-Class) to the S-Class and so on. That would make the J-Pace a rival to the likes of the aforementioned GLS and Audi Q7. Tipped to launch in 2019, the Jaguar J-Pace is expected to borrow its aluminum underpinnings from the flagship Range Rover, but take a sportier, more dynamic approach than the top-of-the-line Landie. Expect V6 and V8 engines to be offered, alongside diesel and hybrid powertrain options. The J-Pace has reportedly won out over other proposals to expand the XJ family with coupe, convertible and wagon variants, as the crossover is expected to drive higher sales. Here's hoping those revenues could be poured back into those back-burnered projects, too. Related Video: