2015 Jaguar Xf on 2040-cars

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Jaguar working on windows that open when you touch them

Jaguar is working on side windows that will whir up and down not with a push of a button, but with a touch of the glass itself. According to Jaguar Design Director Ian Callum, "For instance, if you want to pull the windows down, you touch a certain area of the glass and you can actually just drop them down." Callum would go on to caution, "These things are all a work in progress at the moment," before pausing and saying, "That's coming." When we asked when we might see such technology deployed in a production car, Callum, who spoke with Autoblog at the Detroit Auto Show on Monday, said, "I don't know when, but we certainly know how to do it." Callum was less forthcoming about how the technology functions, saying, "Oh, I can't tell you (laughs)... it's proximity, mainly." It's not clear whether traditional physical switches mounted on the doors would still be required with such a system. The designer then went on to discuss Jaguar's innovation in proximity-based switchgear – the automaker has already been using the technology for its interior overhead lighting controls and glovebox release. When we asked about any safety concerns that touch-control windows might generate, Callum said, "I think if it's a very specific area, there's absolutely no ambiguity about what you're trying to do – it's fine." Callum knows a thing or two about the need for absolute specificity in this area – when Jaguar introduced its XF sedan with proximity switchgear, it found passengers were accidentally opening their gloveboxes with their knees, which prompted a quick redesign. "It's a whole new genre of disciplines that we have to think about – what is safe," he said. Design/Style Jaguar Technology Luxury 2015 Detroit Auto Show

2016 Jaguar F-Type debuts available manual transmission, AWD

If you're like us, you fell in the deepest, darkest sort of love with Jaguar's F-Type the moment its voluptuous form first surfaced. The car's full-bodied engine specs only furthered our ardor, and the droptop Jag sealed the deal before we even turned a wheel - all it took was hearing its engine bark to life.
And yet, even after driving the original convertible and the subsequent coupe, we've never quite shaken the notion that Jaguar erred a bit too heavily on the Grand Touring side of the equation for a proper sports car. That's partially because even the base model comes with a boatload of weight-adding luxury features. But perhaps more importantly, it's because the F-Type has only been available with an automatic transmission. Admittedly, the gearbox in question is a damned good paddle-shifted eight-speed ZF unit, but it's always chafed a bit that Jaguar wasn't committed to offering purists a manual - even if such a model would never be a high-volume proposition.
Apparently we weren't the only ones bothered by three-pedal omission. According to Russ Varney, F-Type Vehicle Program Director,

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.