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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2017 Jaguar F-Type SVR is the quickest kitty in Geneva

"Always follow your local speed limits," says a disclaimer at the bottom of Jaguar's press materials for its new F-Type SVR. Granted, every single new car you can buy in America is capable of accelerating well past the highest official speed limit in the United States. This new Jaguar, though, is another matter entirely, boasting as it does a top speed of 200 miles per hour. Not since the famed XJ220 has Jaguar offered such a compelling speedster. Whereas that slinky coupe relied on a 3.5-liter, twin-turbocharged V6 engine and a five-speed manual transmission, the 2017 F-Type SVR benefits from a supercharged, 5.0-liter V8 pushing out 575 horsepower and 516 pound-feet of torque, mated to an eight-speed automatic. Also unlike the supercar of old, the SVR's all-wheel-drive system means it can potentially serve as an all-weather sportscar. My, how times have changed. Looking past its headline-grabbing 200-mph capabilities, the F-Type SVR can accelerate from 0-60 in a scant 3.5 seconds in coupe form. Buyers who prefer the wind in their hair get slightly lower performance peaks, with a 186-mph top speed and a 3.9-second run to 60. Either way, this Jag will make its owner look good, with aggressive hood vents, massive air intakes in the fascia and a carbon-fiber spoiler that automatically raises and lowers from the car's rear haunches. Considering that the F-Type V8 is already one of the best sounding cars for sale in America, we have no doubt that the SVR, with its brand-new inconel titanium exhaust system, will emit a sound second only to God's own chariot. Pricing starts at $126,945 for the coupe or $129,795 for the convertible. If we have one complaint, it's that British Racing Green is not one of the seven available colors. For shame, Jaguar. Make ours Ultra Blue and we'll forgive you, just this once. View 16 Photos Related Video:

2015 Jaguar F-Type R Coupe [w/video]

This is it. This is the nasty cat we've been hankering for most. Whereas the Jaguar F-Type convertible remains the company's purest expression of lifestyle fun and expendable income, it's this coupe version that originally stole our eyeballs and never gave them back when it debuted as the C-X16 Concept way back at the 2011 Frankfurt Motor Show. And now we've had an early turn at driving the most potent variant, the Jaguar F-Type R Coupe.
This F-Type Coupe design is so utterly visually stunning that, even if something dynamically or functionally was not really to our liking, we would still want to have the wherewithal to buy one and garage it, if only to stare at it - not unlike our reaction to the 2007-2009 Alfa Romeo 8C Competizione coupe, then. Whether such beauty needs to be in the form of this $99,000 mondo 542-horsepower R version or the more attainable six-cylinder trim is an open question.
In case you need reminding, that's 542 horses maxing out at 6,500 rpm, along with 502 pound-feet of torque on tap between 2,500 and 5,500 revs. There is no indicator yet as to whether Jaguar will eventually come out with an R version beyond the 488-hp V8 S for the convertible, either, so this may well be our only shot at such hair-brained antics in this small Jag. Small and not quite light, we should add - despite its all-aluminum goodness - the F Coupe rings in at 3,638 pounds. That sort of heft is one thing on the street, but it's quite another on a twisty roadcourse, and we aimed to figure out if the coupe's 80-percent greater stiffness versus the open F-Type (along with its higher attendant spring rates) were enough to make a big difference.