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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar Race Taxis will fling you around the Nurburgring

The Germans have a word, " fernweh," literally meaning "far sickness," that describes a special kind of longing. It's a strange sensation in which you feel homesick for a place that you're in tune with, a place that moves you, but it's a place you've never actually been to before. Someone who loves cars might be drawn that way to the Nurburgring. But if you're traveling to Germany this summer to fulfill that sense of fernweh, how do you experience the Green Hell firsthand? Your rental-car company might frown on you taking matters into your own hands. But Jaguar may have your answer. The Jaguar Race Taxi experience will give you a hot lap around the 13 miles and 73 corners of the Nordschleife in the 575-horsepower Jaguar F-Type SVR and the equally powerful four-door Jaguar XJR575. You'll ride with professional drivers who won't coddle you — Jaguar promises cornering forces of 1.2g. "A ride in the F-TYPE SVR and XJR575 Race Taxi is a thrilling and truly unforgettable experience for any car enthusiast — or anybody who just enjoys going very fast!" says Phil Talboys, JLR's European engineering operations manager. "Our highly experienced professional drivers are veterans of the Nurburgring 24-hour race, making them uniquely qualified to show customers the true potential of these extraordinary supercharged V8 Jaguars." The laps are available until the snow flies in November. Taxi fare is ˆ199 ($236) per lap in either car. You'll be in and out in 30 minutes, counting the safety briefing, the hot lap and a review of the video you'll walk away with. Oh, and there's a weight limit of 120 kilos (264 pounds), so you stockier souls may want to start your diets now. Reservations can be made at the track or online here. The F-Type SVR can take one passenger, and the XJR575 will haul you and two of your screaming friends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover likely to build US plant... in three years

Jaguar Land Rover may very well open a plant in the United States, but the latest word has it that it'll be another three years or so before the company even makes a decision on the matter. The prospect first came up on our radar back in October when we reported that JLR was considering building a plant in the South. Georgia governor Nathan Deal even flew to the UK to solicit JLR's business. Former parent-company chairman Ratan Tata subsequently confirmed the idea was under consideration last month. And now the British automaker's CEO has told Automotive News that JLR will need a US assembly plant to fuel its growth in the vital North American market, but that'll it'll take a while to get going. The reasons for the delay, according to chief executive Ralf Speth, are threefold. For one thing, the automaker has its hands full at the moment opening plants in other locations: last year it opened one in China and this year it opened one in Brazil. It also recently opened a new SVO facility, an electric-propulsion R&D center and a new engine plant all in the UK, and can only handle building so many new facilities at a time. JLR will also need US suppliers of aluminum components to step up their game, as the company relies heavily on aluminum construction for their vehicles. US automakers shifting to aluminum for models like the new Ford F-150 will encourage American suppliers to get into the game, but it may be a while before they're up to Jaguar Land Rover standards. Finally, JLR will need to increase its sales potential in the US in order to justify local production. Speth says the company would need one model of which it could sell 30,000 to 40,000 units in the US alone, and it sold less than 18,000 units of its best-selling the Range Rover Sport here last year. In fact the entire Jaguar brand sold less than 16,000 units throughout all of last year in America, with Land Rover selling far more at over 50,000 units to contribute to total sales of over 67,000 units. Related Video: Featured Gallery Jaguar Land Rover Engine Manufacturing Center View 16 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover jaguar land rover jlr