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Cat Scratch Fever: Jaguar's turnaround looks toward the US

It is ironic that a British car company, steeped in the European sports-car tradition and now owned by an Indian industrial conglomerate, will ambitiously be seeking to attract customers in the United States with, of all things, a truck. But there it is: Jaguar's beefy F-Pace crossover, the first SUV in the company's 80-year history, hit the ground last month at the Frankfurt motor show. The F-Pace – along with the new XE sedan designed to take on the BMW 3 Series and Audi A4 both in Europe and on these shores – is spearheading the brand's hoped-for turnaround on this side of the Pond. In the States, Jaguar is still a big player for Tata Motors of India, which bought Jaguar Land Rover from Ford for $2.3 billion after months of back-and-forth negotiations in 2008. It seemed like an incredibly brassy move at the time, when the economy worldwide was reeling and Britain's automotive industry was on its heels. And while the Jaguar brand name has a grand historical resonance, in the first nine months of 2015 it moved just over 11,000 cars in the US, down five percent for the same period the previous year. But if Porsche can capitalize on SUV sales, so can Jaguar. The tea leaves are promising come next spring, when both new premium luxury models arrive in the US. The F-Pace will have a starting price of about $43,000; the sedan range starts at a competitive $35,000. View 25 Photos Architecturally, both models are similar, with a modular aluminum chassis, and, for the F-Pace, a range of gasoline and diesel engines for Europe as well as rear- or all-wheel drive. For the American market, the model-year 2017 crossover will launch with a 380-horsepower gasoline V6 mated to an eight-speed transmission and all-wheel drive. Later in 2016, a 180-hp four-cylinder Ingenium diesel is expected to be added to the lineup. Both models are currently built in the UK, although if demand increases, Jaguar is likely to shift some production to Brazil, China, or Eastern Europe. I wanted a Jaguar that was designed as a crossover, not the other way round. For Jaguar design director Ian Callum, who showed up at the SUV's formal debut in Frankfurt, skepticism – did we mention that Jaguar was a sports-car company? – turned to enthusiasm as his team worked to develop some "drama" in the SUV's shape. "I wanted a Jaguar that was designed as a crossover, not the other way round," he said.

Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

2017 Jaguar F-Pace is on the prowl in Frankfurt [w/video] [UPDATE]

UPDATE: A previous version of this story indicated that rear-wheel drive was standard. This was incorrect. The F-Pace uses a standard all-wheel-drive system with a rear bias. The story has been edited to reflect this. After much teasing, Jaguar finally introduced the new F-Pace, the company's first ever crossover, at the 2015 Frankfurt Motor Show. Of course, we had to trek over to the Jaguar stand to have a look. As we already know a very great deal about the new F-Pace, we'll just recap some of the finer points. Prices for the five-place CUV begin at $42,390, which will score you a model with a 340-horsepower, 3.0-liter, supercharged V6. If you'd like the 380-hp version of that engine – along with a lot more equipment – prepare to pony up $56,700. The very cheapest way into the F-Pace, though, will be with the 2.0-liter, turbodiesel four-cylinder, which starts at $40,990, offers up a modest 180 hp, 317 lb-ft of torque, and an on-sale date of sometime late in 2016. An eight-speed automatic transmission is the sole gearbox for the two V6 models, although Jag hasn't said what gearbox it will pair with the diesel mill. The standard, rear-biased, all-wheel-drive system will feature brake-based torque vectoring that can switch up to an even 50:50 split. Adaptive dampers promise, meanwhile, promise a leaper-worthy handling character, while wheel sizes vary from 18 to 22-inch wheels. Speaking of that all-wheel-drive system, while this may not be a Land Rover, it still promises a degree of off-road ability. The wading depth is an adequate 20.7 inches, while the approach and departure angles are 25.5 and 25.7 degrees, respectively. As we said, that's not the equal to even the lowliest of Land Rovers, in this case the Discovery Sport, which can wade up to 23.6 inches, manage angles up to 25 degrees on approach, 31 degrees on departure, and features an advanced Terrain Response system. Those that were worried Jaguar's CUV would be stealing the thunder from the off-roaders at Land Rover – like your author – look to have been mistaken. Unsurprisingly, that handsome body is mostly aluminum, although there's some high-strength steel, and even a bit of magnesium and composite material, all of which contributes to a torsional rigidity on par with the lower-riding XF sedan. We have a wide lineup of live photos of the new CUV. Take a look, and keep an eye open for the F-Pace in dealers next spring.