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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar F-Pace runs support at Tour de France

Jaguar is going back to the Tour de France. The British automaker will once again support Team Sky in its latest campaign for cycling's biggest prize by loaning out an F-Pace prototype that will run during the brutal first stage of this year's event. This marks our first genuine look at the production sheetmetal, which is lightly obscured by the Team Sky/Jaguar camouflage. Sporting a black theme, it features blue accents, carbon fiber, rubber, and chain elements reminiscent of a racing bike. Outside of that, it looks a lot like C-X17 Concept that previewed the F-Pace. Like the F-Type that was used by Team Sky in last year's race, the F-Pace will carry the team's director and a driver. They'll be joined this year by a mechanic and the team's physician, while the large trunk will house sports drinks, clothing for the riders, and spare parts for their bikes. "We are delighted to be supporting Team Sky again at such a prestigious sporting event and are excited at the prospect of the F-Pace being seen in action in public for the first time," Kevin Stride, the CUV's line director, said in the attached statement. "The Jaguar F-Pace is a striking balance of performance, style, and practicality. And what better way to showcase the vehicle's attributes than on this crucial first leg of the Tour de France." Scroll down for the full press release from Jaguar. JAGUAR F-PACE PROTOTYPE TO LEAD TEAM SKY AT THE TOUR DE FRANCE #FPACE STRICTLY UNDER EMBARGO UNTIL 00:01 BST WEDNESDAY 1 JULY 2015 ? Jaguar F-PACE breaks cover at the Tour de France as official Team Sky support vehicle ? Prototype version of Jaguar's first performance crossover will be seen in public for the first time with light camouflage ? Team Sky rider Chris Froome stars alongside the Jaguar F-PACE in a short film showing real world testing of the prototype at their training camp ? Jaguar Land Rover Special Vehicle Operations designs cutting edge bike racking solution to optimise quick-release of Team Sky's Pinarello Bolide TT bikes for Stage One Wednesday 1 July 2015: Jaguar will set the pace for Team Sky this Saturday when a prototype version of the highly anticipated Jaguar F-PACE will support the team at the Tour de France Grand Depart in Utrecht. Jaguar's first performance crossover is due to be revealed later in the year and is in its final stages of development.

Jaguar recalls 1,500 XJ sedans over brake issues

A problem with the hydraulic brakes on the flagship XJ sedan has prompted Jaguar to issue a recall. The issue, as publicized by the National Highway Traffic Safety Administration in the notice you can read below, revolves around the brake line junctions underneath the affected vehicles, which may leak fluid, thereby reducing the effectiveness of the braking system. The problem only affects an estimated 1,571 units from the 2014 and 2015 model years, manufactured between February 6 and July 23, 2014. Owners of those affected units are being notified to bring their vehicles in to their local Jaguar dealers to have the brake line junctions inspected and tightened. This issue appears to be unrelated to Jaguar's recent recall of several model lines, the XJ included, over a problem with the power steering system. RECALL Subject : Incorrect Torque of Brake Pipe Unions Report Receipt Date: NOV 19, 2014 NHTSA Campaign Number: 14V741000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 1,571 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America (Jaguar) is recalling certain model year 2014-2015 Jaguar XJ vehicles manufactured February 6, 2014, to July 23, 2014. In the affected vehicles, the brake line junctions under the vehicle may leak brake fluid. CONSEQUENCE: A brake fluid leak may reduce the vehicle's braking ability, requiring additional distance to stop the vehicle, thereby increasing the risk of a crash. REMEDY: Jaguar will notify owners, and dealers will inspect the brake line junctions, tightening them as necessary, free of charge. The recall is expected to begin on January 16, 2015. Owners may contact Jaguar customer service at 1-800-452-4827. Jaguar's number for this recall is J048. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.