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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Jaguar upgrades I-Pace with increased range for free

Jaguar launched the I-Pace eTrophy racing series in 2018, and ever since, it's been collecting data on its battery electric crossover. Using that research, Jaguar has managed small refinements that incrementally improve how the car runs and drives. In past times, these types of upgrades were implemented during a refresh or redesign, but thanks to the computerized nature of modern vehicles, tuning information can be relayed to the vehicles immediately. Installed by dealers, Jaguar is releasing a free I-Pace software update that affects the battery, aerodynamics and all-wheel-drive system.   Jaguar already offers one of the best battery-operated vehicles on the road today, but the competition pool is quickly improving and becoming more crowded. In order to keep the I-Pace fresh, Jaguar decided to share its learnings from its eTrophy racing series and "more than 50 million miles" of real-world driving.  As it stands, the I-Pace packs a 90-kWh lithium-ion battery that is EPA-rated at 234 miles on a single charge. It has 394 maximum horsepower, 512 lb-ft of torque, and Jaguar claims it can do 0-60 mph in 4.5 seconds. With the new update, Jaguar says the battery can "run to a lower state of charge than previously without affecting drivability, durability, or performance." This only affects range and efficiency, though, not power. All I-Paces are all-wheel-drive, and the update directly affects the car's traction system. Jaguar has refined the torque distribution between the front and rear motors, which improves the car's efficiency in ECO mode. A third update deals with the car's aerodynamics. Jaguar has refined thermal management control by using the active radiator vane system more frequently. Finally, small tweaks also improved the regenerative braking system.   All said, these upgrades potentially equate to an 8% increase in range, which is about 12 miles, depending on usage. Jaguar did note, however, that the official EPA number would not change. Those who own I-Paces can take their cars to a local dealership, and a technician will update the software, which also includes advanced over-the-air functionality. 

Lister Stealth debuts as a reworked Jaguar F-Pace SVR with 195-mph top speed

The Lister Jaguar F-Pace is here, and according to Lister, it’s “BritainÂ’s fastest and most powerful SUV.” Top speed is 195 mph. Bentley might like a word about this claim, as it considers the Bentayga Speed to be the fastest SUV in the world. However, the Bentley only tops out at 190 mph. ThereÂ’s the question of whether or not the Lister should count, too. At its core, the Lister Stealth (this vehicleÂ’s proper name) is a heavily reworked Jaguar F-Pace SVR.  None of the above will really matter unless you find yourself on the autobahn or an airstrip. Practically speaking, the StealthÂ’s 0-60 mph time of 3.6 seconds will be far more useful. ThatÂ’s a half second quicker than the F-Pace SVRÂ’s 4.1-second 0-60 mph time. It comes courtesy of Lister upping power from the 5.0-liter supercharged V8 to 666 horsepower and 650 pound-feet of torque. Lister gets more power and better cooling via upgraded dual supercharger pulleys, a custom-built intercooler and a new high performance air filtration system. It then applies a custom tune to the powertrain software to make it as smooth and easy to drive as the regular F-Pace SVR. Cooling is enhanced further via a new carbon fiber front bumper that has two massive air intakes for added airflow. In addition to the bumper, Lister fits a new front splitter and larger rear diffuser for better aerodynamics. Larger side skirts and wider wheel arches enhance the stance of the vehicle, while 23-inch wheels make it stand out even more. A custom stainless steel exhaust pokes out through the carbon fiber diffuser, and uprated brakes hide behind those big wheels. Lister gives folks a ton of customization options for the interior. You can choose between 36 different color choices of the fancy Bridge of Weir Nappa leather. There are up to 90 different stitching options available, too.  We have a feeling there wonÂ’t be a single one exactly like another, because Lister is only building 100 Stealths. Pricing starts at GBP109,950 and goes up from there. At todayÂ’s exchange rates, itÂ’s equal to about $145,000. ThatÂ’s $63,250 more than a base F-Pace SVR. But hey, maybe that extra 19 mph on the top end is worth it to you. Related video: Featured Gallery Lister Stealth View 17 Photos Aftermarket Jaguar Crossover SUV Luxury Performance