2010 Jaguar Xfr Base Sedan 4-door 5.0l on 2040-cars

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The Jaguar E-Type Lightweight is back on the prowl after a few decades away

Sometimes procrastination has its benefits. Jaguar originally planned to build a run of 18 E-Type Lightweights for racing in the '60s. However, it was only ever to complete 12 of them. It has taken all of the intervening decades to finally get back to the project and build the final run of new Lightweights. While Jag announced the plan recently, the first continuation model was unveiled during the Pebble Beach weekend.
Coming from Jaguar Land Rover's Special Operations unit, these cars are identical to the way they left the factory in the '60s. Jag is even using the same grade of aluminum for the bodies, and the cars are fully compliant for FIA historic racing. Power comes from an aluminum, 3.8-liter inline-six with about 300 horsepower and 280 pound-feet of torque routed through a four-speed manual gearbox. Who could guess that in 2014 someone could buy a brand new vehicle from a major manufacturer that comes with Weber carbs? Though, Lucas mechanical fuel injection is an option.
While they look old, these new E-types are also a wonder of modern technology. To get things just right, the company laser scanned an original car to create the new bodies. Check out the gallery from the unveiling to see this old cat on the prowl again.

Land Rover knows where you're going and how you want to get there

Land Rover makes some of the most capable SUVs on or off the road, and some of the most luxurious too. But the British automaker isn't about to rest on those laurels - not when every other automaker assaults its territory with sport-utes of their own. That's why Land Rover has been working so hard on nifty new technologies from a depth-sounder in the door mirror of the Range Rover Sport an augmented-reality head-up display that makes the whole front of the car virtually disappear.
JLR's newest tech may not be ground-breaking, but its integration promises to make driving around town that much easier. The system syncs with the driver's smartphone and uses all manner of parameters - including driver habits, weather and location as well as the presence of other passengers - to make the commute go as smoothly as possible. Get into the car and it'll set the seat and mirrors for you. No big deal, because lots of cars do that. But it'll also set up the nav system to take you to work and the sound system to play your favorite music. Okay, getting more interesting.
Get in with your kids and it'll know not only that you've got to drop them off at school first (or remind you to pack their gym bag if they've got soccer practice after school that day) but that they might not enjoy that Chumbawamba album you've been listening to since college and it'll play something it knows you'll all enjoy based on your listening history. Then it'll switch back to Tubthumping once the kids are out, remind you of your morning meeting and alert those you're scheduled to meet with if you get stuck in traffic while finding you a better route to get there, monitoring fuel levels all the while and telling you if you'll need to tank up before you reach your destination. It knows if you like calling your mother on the drive to work and will lower the air suspension to make it easier to hop out once you get there.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.