2010 Jaguar Xf R Supercharged on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2013 Jaguar XF 2.0T

Jaguar is moving to modernize its XF engine lineup - once the exclusive territory of V8 mills - with a range including a turbo four, a supercharged six and supercharged V8s of various potencies. Personally, I'll miss the combination of this smooth looking and driving XF sedan, and the lazy power of the naturally aspirated 5.0-liter engine, even if the super six has earned some praise in other applications.
The truth is that the four, six, eight lineup for the XF makes a lot of sense, and this 2.0T version of the sedan is far better than I expected it to be. In fact, there's a legitimate argument to be made for it as the XF that works the best for the largest group of customers. Here's why:
Driving Notes

Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.