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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar to offer high-performance SVR models like Land Rover?

At the Goodwood Festival of Speed this past weekend, Land Rover previewed its upcoming performance version of the Range Rover Sport. Only instead of wearing the R-S badge that adorns the most hardcore of Jaguar models, the performance SUV from JLR's Special Operations unit introduced the letters SVR. And now, it seems that badge is here to stay.
Following the Range Rover Sport SVR, a new report from Motor Authority now says that Jaguar Land Rover will use those letters to distinguish the top-of-the-line performance models from both marques moving forward. As such, we might expect SVR models of the upcoming Jaguar XE compact sedan and Land Rover Discovery Sport, as well as potential new performance models based on the new F-Type and next-generation XF.
If accurate, the move would seem to separate Jaguar in particular from the R-S badge that has adorned performance models like the XFR-S and XKR-S. Both Audi and Porsche use the letters RS to distinguish its most hardcore models as well (e.g. Audi RS7 Sportback and Porsche 911 GT3 RS). Whether the similarity was a factor in shifting to the SVR moniker, we don't know, but either way, we welcome the arrival of a new generation of Jaguar and Land Rover performance models - especially if they pack the 575-horsepower version of the company's ubiquitous 5.0-liter supercharged V8. Not incidentally, that delicious powerplant gained a couple of new engine bays to call home at Goodwood as well - it's not just found in the forthcoming Range Rover Sport SVR, it's found a home in the F-Type Project 7, too.

Jaguar envisions future without V8 engines

With tighter emissions and fuel economy regulations looming, Jaguar may have to do more than make a small, fuel-efficient hatchback to lower its model range's consumption figures - it also might give up its venerable V8 power, Drive reports. But not anytime soon, says Steven de Ploey, Jaguar's product and marketing director, who recognizes that the V8 can be replaced only by something that offers the same, or better, performance. But he has a word of caution: "We are not wedded to V8s."
In the meantime, de Ploey says there are other ways to reduce emissions. One of the first steps Jaguar could take is to shift away from the use of superchargers, which aren't as good as turbochargers at maintaining efficiency and making power. But he adds that supercharging still is "at the heart of Jaguar's performance proposition," and that the company has addressed the current downsizing trend by "replacing our naturally aspirated V8 with a 3.0-liter supercharged V6."
Consider one of de Ploey's comments on the cancelled C-X75 supercar (pictured) for some clue about Jaguar's future: "Some of the stuff we have already exploited to the extreme in the C-X75 is the kind of thinking for us and is an essential test bed to see how we could evolve from today to something that is sustainable in the future."