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The Jaguar XKSS, famed ride of King of Cool, is new again

You might remember earlier this year, when we told you Jaguar had confirmed that it would follow up the limited-run of continuation E-Types – completely new, built from scratch classics – with a new run of the impossibly cool XKSS. Those folks in Coventry weren't pulling our leg, because we're here in LA and the brand new XKSS is here, too. Actually, they're 60 years late. If you remember the story we told you when Jaguar said it'd be building these things, there were originally to be 25 cars in total. 16 were built, and the other nine were destroyed in a fire at the Browns Lane factory. Thus, nine original XKSS cars have been missing, and the nine XKSSs that Jaguar will build for a cool GBP1 million each will round out the initial production run. If you're not familiar with the XKSS, here's a little background. Jaguar won Le Mans three times in a row in a factory racer known as the D-Type. After withdrawing factory support in 1956, some privateers continued on with the car, but Jaguar didn't. That left several D-Types sitting about Browns Lane in various degrees of completion. Sir William Lyons had them converted to road spec, which involved adding such niceties as a windshield and passenger door, but otherwise they were not far removed from the Le Man-winning cars they were based on. That meant that they were, to put it mildly, a lot of car for the street. The kind of person an XKSS appealed to was stylish and adventurous, and someone who craved speed. Someone like Steve McQueen, perhaps. His old XKSS is sitting in the Petersen Museum in LA, which not-coincidentally is where Jaguar assembled us to see the wraps pulled off the new one. The "new" XKSSs are generally faithful to the original design, with the bodies hand-formed off bucks that were themselves created off an original XKSS. The body is made out of exotic magnesium, an extremely lightweight metal which is often misunderstood to be extremely flammable. It is, but much more so when it's in little pieces, like shavings; formed into a car body, it's not quite the incendiary device you might think it'd be. Even the processes to form the chassis is the same, such as the bronze welding technique used to bond its tubing. A few concessions to modern safety are fitted, however. There's a fuel cell, partly due to the additional safety it provides but also to better resist the harrowing effects of modern ethanol blend fuel.

Jaguar rolls out 2014 XJ updates

It may be an uphill battle with Mercedes-Benz having rolled out its all-new S-Class, but in an effort to entice more customers towards its flagship sedan, Jaguar has announced a series of enhancements for the XJ.
A number of upgrades aim to make the long-wheelbase model that much more accommodating, with new airline-style rear seats that recline, massage and optimize the headroom in the back. The rear suspension has also been recalibrated for comfort, and there's a new optional Meridian sound system with a Conversation Assist feature that uses microphones in the headliner to pick up occupants' voices and pipe them through the speakers to support the art of conversation in motion.
The engine range carries over unchanged, but each engine is now mated to an eight-speed automatic with an available stop/start system which Jaguar says takes less time to restart the engine than it takes for the driver to move his or her right foot from brake to gas. Full details in the press release below.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).