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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar to follow up with larger J-Pace crossover

Jaguar is about to launch its first foray into the crossover market (that's the C-X17 Concept you see above) with the upcoming debut of the F-Pace, but that won't be its last. According to the UK's Car magazine, plans are already underway to launch a bigger J-Pace crossover as well. Just as the F-Pace is set to serve as the high-riding counterpart to the XF sedan, so too would the J-Pace align itself with the upcoming new XJ – in a strategy not unlike what Mercedes is taking with its crossovers, aligning the GLE (nee M-Class) with the E-Class, the upcoming GLS (GL-Class) to the S-Class and so on. That would make the J-Pace a rival to the likes of the aforementioned GLS and Audi Q7. Tipped to launch in 2019, the Jaguar J-Pace is expected to borrow its aluminum underpinnings from the flagship Range Rover, but take a sportier, more dynamic approach than the top-of-the-line Landie. Expect V6 and V8 engines to be offered, alongside diesel and hybrid powertrain options. The J-Pace has reportedly won out over other proposals to expand the XJ family with coupe, convertible and wagon variants, as the crossover is expected to drive higher sales. Here's hoping those revenues could be poured back into those back-burnered projects, too. Related Video:

Jay Leno's Garage features funnyman's 1963 Jaguar E-Type

Jay Leno looks inward on this episode of his eponymous garage, checking out a 1963 Jaguar XKE that he bought earlier this year. It is an example of his favorite kind of car, that being original and unrestored. He bought the E-Type from its first owner, a woman who purchased it new, held on to it for 50 years and took excellent care of it. Having never been in an accident, Leno says even the paint is 85- to 90-percent original.
In the video, the XKE sits in front of two heavily modded XK120s and another '63 XKE, but Leno said all he's done - and all he plans to do - is clean it up and put on a modern set of wire wheels for safety.
He's not on any junket and there are no guests, it's just a guy talking about an object dear to his heart. If you need a refresher on the excellent genes of the new F-Type, check out the video below.