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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar teaches Mena Suvari and Sebastian Stan how to drive the F-Type

Automakers conduct driver training programs on racing circuits around the world for a variety of participants: journalists, customers, even celebrities. And at a recent session of the Jaguar Performance Driving Academy at the Circuit of the Americas in Austin, Texas, the Leaping Cat marque had a couple of the Hollywood types in the paddock.
In addition to the various (evidently well-heeled) members of the public, learning how to pilot the new F-Type Coupe R on the track this time around were actors Sebastian Stan and Mena Suvari. You might recognize Stan from his roll as Bucky Barnes in the Captain America movies and Suvari from such red, white and blue favorites as American Beauty and the American Pie franchise, but both got a first-hand taste of one of Britain's finest courtesy of Jaguar.
So how did it go? Well, as one of the less-famous participants put it, it was #awesomesauce." We couldn't possibly reproduce in words her enthusiasm in person and on camera, so you'll just have to watch the video below to see for yourself.

2017 Jaguar F-Type SVR is the quickest kitty in Geneva

"Always follow your local speed limits," says a disclaimer at the bottom of Jaguar's press materials for its new F-Type SVR. Granted, every single new car you can buy in America is capable of accelerating well past the highest official speed limit in the United States. This new Jaguar, though, is another matter entirely, boasting as it does a top speed of 200 miles per hour. Not since the famed XJ220 has Jaguar offered such a compelling speedster. Whereas that slinky coupe relied on a 3.5-liter, twin-turbocharged V6 engine and a five-speed manual transmission, the 2017 F-Type SVR benefits from a supercharged, 5.0-liter V8 pushing out 575 horsepower and 516 pound-feet of torque, mated to an eight-speed automatic. Also unlike the supercar of old, the SVR's all-wheel-drive system means it can potentially serve as an all-weather sportscar. My, how times have changed. Looking past its headline-grabbing 200-mph capabilities, the F-Type SVR can accelerate from 0-60 in a scant 3.5 seconds in coupe form. Buyers who prefer the wind in their hair get slightly lower performance peaks, with a 186-mph top speed and a 3.9-second run to 60. Either way, this Jag will make its owner look good, with aggressive hood vents, massive air intakes in the fascia and a carbon-fiber spoiler that automatically raises and lowers from the car's rear haunches. Considering that the F-Type V8 is already one of the best sounding cars for sale in America, we have no doubt that the SVR, with its brand-new inconel titanium exhaust system, will emit a sound second only to God's own chariot. Pricing starts at $126,945 for the coupe or $129,795 for the convertible. If we have one complaint, it's that British Racing Green is not one of the seven available colors. For shame, Jaguar. Make ours Ultra Blue and we'll forgive you, just this once. View 16 Photos Related Video: