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The Jaguar XE SV Project 8 looks like an XE, but is almost completely new

Jaguar's XE SV Project 8 is a thoroughly astonishing sports sedan. With a 592-horsepower V8, it's the most powerful Jaguar road car ever produced. And it's amazing to think that Jaguar's most powerful car is a version of its entry-level sedan. Or at least it looks that way. In reality, the majority of the body is completely unique to the Project 8. A Jaguar representative told us that only the roof and door skins are shared with the standard XE. The other 70 percent of the exterior is completely unique to the car. These changed body panels include wider fenders of course, and many of the pieces are made from carbon fiber rather than metal, but there are also some more unusual tweaks. For instance, the headlights actually had to be moved to a different position to make space for the Project 8's massive wheels and tires. The tires, for reference, are 265-mm wide at the front, and the rears are 305-mm wide. There were also some changes for style. The air vents at the front that consist of many small holes in the bumper are a tribute to Jaguars of the past. The hexagonal shape of the holes apes that of the vintage Jaguar logo, which featured the word Jaguar in an elongated hexagon. All in all, there's an impressive amount of new engineering that went into creating the Project 8. The results are, in a word, stunning. Related Video:

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.