1 Owner Florida Car Garage Kept Like New Supercharged Awd All Wheel Drive on 2040-cars

Auto blog

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar solution to keyless start could save lives

UPDATED: An earlier version of this story indicated the Jaguar keyless start function was meant as a safety feature, when in fact, it is meant as a convenience one and will not work as described if automatic stop/start is not engaged. Today, The New York Times published an article about more than two dozen deaths related to drivers accidentally leaving their cars running, closing their garages and later succumbing to carbon monoxide that flooded their homes. The reason has been identified as "keyless start" features, or proximity entry and push-button start, where owners don't need to physically handle a key or fob to gain entry into the vehicle or start it. It is the latest, and deadliest, issue raised with this system after those related to security and simple inconvenience (for instance, leaving the car at a valet or car wash with the fob in your pocket). From my personal perspective, The New York Times had a rather harsh "evil carmakers" tone throughout the article. This is not a matter of a known faulty component, as with the GM ignition switch recall. This has as much to do with user error where people leave their car without pressing the "off" button and without noticing the engine is still running. About half of the cars in question are produced by Toyota and Lexus, brands that have offered keyless start longer than most. They are also brands with high rates of elderly owners, who seemingly made up a majority of reported deaths and injuries. One fire department in Florida even started a campaign alerting those in the area of the dangers of leaving your car running when it noticed a correlation between an increase in cars equipped with keyless start and calls related to carbon monoxide poisoning. I see several contributing issues at play, most of which go well beyond this particular issue. First is insufficient training of owners by dealers and/or owners not paying close enough attention during this training. Cars are complicated, but you should at least know how basic functions work. Second, woefully inadequate driver training in this country. Third, and with apologies to the AARP, insufficient testing of elderly drivers and/or insufficiently low standards for elderly drivers. If you don't know you have to shut the car off or cannot hear that an engine is running, perhaps you shouldn't be driving. Fourth, re-examining keyless start systems.

Jaguar F-Type Checkered Flag edition marks 70 years of sports cars

Jaguar's first sports car, the XK 120, debuted in 1948, right in the midst of Britain's postwar recovery efforts. Since then, the company has had decades of success building everything from lightweight roadsters to record-setting supercars. Currently, the automaker's performance lineup is led by the Jaguar F-Type coupe and roadster. To celebrate 70 years of building performance cars, Jaguar is releasing a new special edition, the F-Type Checkered Flag. Most of the upgrades are visual and are available on both coupe and convertible models. In addition to badges and logos on the rear bumper, headrests, kick plates and steering wheel, the cars will be fitted with brushed aluminum trim and black leather. The steering wheel will have a red center marker at its top. There are additional red and white accents throughout the rest of the car. The F-Type Checkered Flag will be available in three colors: Caldera Red, Fuji White or Carpathian Grey, all with a contrasting black roof. Jaguar F-Type Checkered Flag View 18 Photos Somewhat surprisingly, the Checkered Flag upgrades will only be applied to four- and six-cylinder models paired with the eight-speed automatic. Turbocharged four-cylinder cars make 296 horsepower, while the supercharged V6 models make either 340 or 380 horsepower. The 380 horsepower model can be equipped with all-wheel drive. The F-Type R Dynamic package (not the same as the V8-powered F-Type R) packs revised dampers for a smoother ride. Other general changes for the 2020 model year include revised dampers on the F-Type R coupe and convertible. The F-Type R gets the SVR's rear upper ball joint, rear knuckle and rear control arm. A rear camera and parking sensors are standard across the board. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jaguar Jaguar Convertible Coupe Luxury Performance