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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.

Jaguar InControl Touch Pro Infotainment Review | Improved, but far from the best

The infotainment systems in Jaguar or Land Rover vehicles over the past many years have been a cause for concern. They’ve been slow to respond, lacking in features and lagging behind the high-tech luxury competition by a wide margin.  Software updates and newer, better hardware keep coming, though. That being the case, it's time to take another look at what the latest infotainment system from Jaguar can do and how it goes about its business. We happened to be in JaguarÂ’s freshest product on the market for this test, too, the 2021 Jaguar F-Type R. Watch out for a full test on that car soon. Jaguar names its tech the Jaguar InControl Touch Pro system, and itÂ’s running on every model but the ancient XJ. The refreshed XE is also distinctive in that itÂ’s running the Touch Pro Duo screen setup that replaces the vast majority of the physical climate controls with a touchscreen. To get a visual guide and watch the screen in action, check out the video above.  In addition to the central screen, we also dive into the fully digitized instrument cluster thatÂ’s become the standard for other Jaguar models. The F-Type gained the screen this year, and it operates similarly to all the others.  On the surface, JaguarÂ’s infotainment system is rather simple and modern. ItÂ’s a clean UI thatÂ’s free of the many frills and fancies you might find in a Mercedes or Audi. YouÂ’ll never get lost in a sea of menus or settings a la BMW iDrive, as Jaguar never allows you to dive several levels deep. ThatÂ’s good for simplicityÂ’s sake and makes operating the system a cinch once you learn where the functions are. JaguarÂ’s bottom row of frequently used items is a perfect place to start, because thereÂ’s a good chance that youÂ’ll rarely need to stray from this small subset of functions. Both Apple CarPlay and Android Auto boot right up via a wired connection. They worked without issue all week long in the F-Type without glitches or failures to operate. In fact, we were generally impressed with this infotainment system and the accompanying digital cluster. It was only plagued by the occasional stutter or long pause between clicks, but not as often as in past Jaguars and Land Rovers. Unfortunately, itÂ’s tough to keep up when the German competition seems to be running systems that are faster, more fluid and bursting with features. Admittedly, some of those features are things that may never be truly useful and add to their aforementioned complexity.