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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar XJ facelift suggests that if it ain't broke...

Jaguar is preparing what looks to be a very modest upgrade for its long-serving XJ, now heading into its fifth year in production. The fullsize luxury sedan's changes are so limited it seems like a stretch to even refer to these changes as a proper update. New front and rear lights represent the big changes, although the XJ's front grille looks to get a tiny bit of tweaking. Beyond that, though, we can't see too much changing for Jag's flagship luxury car. That said, there could be some tweaks below the sheetmetal and within the cabin that these images don't really show. Take a look at our gallery of spy photos, at the top of the page, and let us know what you think Jag is up to with this particular XJ.

Jaguar F-Type Coupe proves sexy can't be disguised

Jaguar's new F-Type is a pretty potent little pouncer. And while we do love a good roadster, many of us at Autoblog are perhaps more excited about the upcoming hardtop version of Jag's stylish new entry-level sports car. Why? Because even here in heavily camouflaged prototype form, the thing looks really, really good - the sleek roofline blending rather nicely into the F-Type's shapely rump, allowing for better distinction of its pronounced hips over the rear wheel wells.
Mechanically speaking, the F-Type Coupe should be identical to its droptop sibling. That means the supercharged 3.0-liter V6 and 5.0-liter V8 engine lineup should carry over unchanged, though we've heard rumors about a four-cylinder application as well. There's also talk of hotter R, R-S or R-S GT models coming down the pipeline, and based on what we've experienced in things like the XKR-S, we certainly can't deny the allure of such a model.
It's unclear exactly when Jaguar will show the production F-Type Coupe (at the Frankfurt Motor Show, perhaps?), but the car is expected to go on sale sometime in 2014. Check it out in our latest spy gallery, above.