Rare 2004 Jaguar X Type Awd 5 Speed Manual 2.5 V6 S. Florida Car Original Paint on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Watch Jaguar reveal the C-X17 Concept live, right now!

Jaguar is set to reveal the C-X17 concept crossover in just a few short moments. The show starts at 11:00 AM EST, which is supper time in Frankfurt where the reveal is taking place. It's almost lunch time here on the East Coast of the US, so enjoy your sammy and a bag of chips while you sit back and watch Jaguar show us all some new technology and possibly an entirely new direction for the brand. Our own article on the Jaguar C-X17 concept will go live on Autoblog at 11:30 AM EST, and stay tuned for own live images of the crossover concept tomorrow from the show floor.

Jaguar shows off production XE body in camo

Jaguar turned to Twitter and Facebook to reveal the production form of its coming XE sedan that we'll see for real at the Paris Motor Show. This is the first of a series of show-offs, Jaguar planning to wrap the bodywork in see-through camo that shows off the aluminum monocoque and other internals the company will use to promote the XE over its German rivals. That aluminum structure, which Jaguar calls iQ[Al], will also be used for other Jaguar and Land Rover vehicles.
Underneath that long bonnet and ahead of that terribly short trunk will come a series of Ingenium engines, the 2.0-liter turbocharged four-cylinder engines in diesel and petrol forms that will come in a variety of power options, and the 3.0-liter supercharged V6 that can also be found in the F-Type. Before the XE goes on sale early next year, you can click the image above to get a slightly larger view of what the The Leaping Cat's near future looks like.