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542-HP Jaguar XJR to debut at New York Auto Show

Jaguar has just announced that a higher-than-ever performance version of its XJ flagship will be coming to this year's New York Auto Show next week. Joining the company's R lineup is this XJR, which will boast a stonking 542 horsepower from its supercharged 5.0-liter V8 engine.
Though details about the new XJ are pretty slim - you can read Jag's teaser of a press release - we are told that the car will ride on a "bespoke chassis" and that some aerodynamics work has been done, as well. The one sultry image we have of the car shows a set of trim-specific wheels, lower sills and unique badging on the front grille.
The new XJR would seem to slot above the current top-dog XJ, the XJ Supersport. With a bump up of 32 hp versus the Supersport, performance should get a meaningful shot in the arm, as well. As for pricing, we'll have to wait for the NYC show to be sure. But other Jaguar models show an increase of between 15- and 20-percent between the R model and the next one down; that would indicate a price tag in the $130k range for a standard wheelbase XJR is in order.

Jaguar XK and F-Type meet for final sibling faceoff

There's nothing that real, dyed-in-the-wool car geeks love so much as to say "Old Car X is actually a lot better than New Car Y." For reasons that defy both logic and science, we all (your author included) are able to, almost simultaneously, bitch about needed advancements in current vehicles and then bemoan character lost in the next crop.
Mitsubishi Evo models have been supremely prone to this bifurcation of opinion in recent years (ask an Evo IX fanboy about the Evo X sometime... ), and performance cars wearing WRX, Mustang, and M3 badges have been deeply subject to it, as well.
The Jaguar XK and F-Type are not exactly in the same one-model, generational-changeover form as those mentioned above, but that doesn't mean that there aren't defenders of both the old dog and the new joint. Autocar seeks the truth of the matter in this new video, and we're just happy to come along for the ride. May the best sib win.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.