Jaguar X-type 3.0 Awd Luxury Pkg Back Up Sensors 17 Wheels Leather Sunroof Cd on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Ian Callum says Jaguar could do new wagon after all

Just the other day we brought you a report from Automotive News Europe that indicated that Jaguar was getting out of the wagon market. Now it turns out that may not actually be the case. Following the ANE report, Jaguar design boss Ian Callum tweeted out that he had been misquoted. "I said there would be no XE Sportbrake," wrote Callum. "Nothing more!" While stopping short of spelling out what the British automaker has in the pipeline, Callum's implication (by process of elimination of other Jaguar models) is that the new XF could still breed a wagon version. The previous XF Sportbrake, which also came in XFR-S performance spec, was only the second wagon Jaguar had ever made. The first was based on the X-Type that preceded the new XE; offering a long-roof version of that new sports sedan is apparently off the table, but even with the new F-Pace crossover ostensibly filling the role, a new XF Sportbrake could yet become a reality. Of course none of that means that such a wagon would make its way to North America. But we take a great deal of stock in what Callum has to say on the subject, seeing as how he designed every one of the models in question. The X-Type Sportwagon was offered Stateside, however the XF Sportbrake never was, and in addition the F-Pace promises to be a big player for the automaker on this side of the Atlantic. Do you think Jaguar should make a wagon out of the new XF, and bring that wagon to these United States? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

US-spec 2017 Jaguar XE sport sedan revealed

The Jaguar XE touched down in certain international markets earlier this year, but now the US gets its first crack at the 2017 model, already updated after just a few months on sale. Our various drives of the entry-level cat have made us purr, and the price/engine combos aren't bad either: $34,900 for the XE 25t and its 2.0-liter turbocharged four-cylinder gas engine with 240 horsepower and 251 pound-feet of torque, $36,400 for the XE 20d and its 2.0-liter diesel four-cylinder with 180 hp and 311 lb-ft, and $41,700 for the XE 35t and its 3.0-liter supercharged V6 with 340 hp and 332 lb-ft. All those prices are before the $995 destination charge. That Ingenium diesel will be the first oil-powered Jaguar on our shores, and will be one of the two models available with the company's torque-on-demand all-wheel drive, along with the 340-hp supercharged V6. Both AWD models are pure rear-wheel drive until power is required up front, at which time it can be shunted forward in 165 milliseconds. All trims get a ZF eight-speed automatic, but the supercharged 35t gets the sturdier 8HP70 transmission, while the rest get the more compact 8HP45 transmission. Cabin options will include an InControl Touch infotainment system with an eight-inch screen or an InControl Touch Pro system with a 10.2-inch screen and Apple Watch connectivity. Standard audio comes from a 380-watt system with 11 speakers, the upgrade runs to 825 watts and adds six more speakers. The sheet of standard and optional driver aids lists All-Surface Progress Control, a low-speed cruise control on top of adaptive cruise control, a laser heads-up display, Traffic Sign Recognition and an adaptive speed limiter that uses traffic sign information. The even newer XE gets here next spring, you can read more about it in the meantime in the press release below. 2017 JAGUAR XE DEBUTS IN LOS ANGELES WITH AWD AND APPLE WATCH CONNECTIVITY - Award-winning Jaguar XE sports sedan to arrive in U.S.