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Jaguar's Callum: 'Huge' opportunities with electric vehicles

Eventually, some brave innovator, with an imagination light years ahead of the rest of us mere mortals, will envision an automotive future that the rest of us can't conceive. This person will step up and tell us how electric vehicles have the potential to change our lives for the better. They'll have the guts to tell us that if we could only open our eyes, we'd see that there's a way to get from one place to another that doesn't pollute the air we breathe. They'll explain that it won't just be globally responsible, it'll be magnificent. Yes, the electric car needs a champion, a figurehead, someone so inspirational that comic book superheroes are modeled after him. Finally, that champion has revealed himself. Saying out loud what the enlightened few of us know but dare not utter for fear of ridicule, our hero has spoken. "Electrification will kickstart the biggest change in automotive design in history," Ian Callum, design director at Jaguar told Autocar. That Jaguar sees the potential for electric vehicles is welcome progress. Sarcasm aside, that Jaguar sees the potential for electric vehicles is welcome progress. Even more appealing is that Callum approaches the potential of EVs from a design angle, where the slate is essentially blank, he feels, and so much is possible. "The opportunities an electric powertrain offers are huge," Callum says, "especially in terms of the space for occupants. By removing so much of the mechanical hardware and placing the batteries in the floor plan you open up all sorts of possibilities with packaging." To peer into Callum's mind when it comes to EV design would be extraordinary to behold. In many ways, his vision truly is something most of us cannot grasp completely, having spent a long career designing some of the most desirable cars of our time for some of the most prestigious automotive brands on the planet. So when he talks about the freedom EVs present from a design standpoint, it's not difficult to get excited. A Jaguar EV isn't as far-fetched as it might seem at first. Plus, a Jaguar EV isn't as far-fetched as it might seem at first, as Callum explains. "I'm clear in my mind that an electric Jaguar would be suitable for the brand," he says. "You have to move with the times and design for the opportunities. Look at the C-X75 concept – that was a car that was designed for an alternative powertrain, and nobody had any complaints about how that looked.

Jaguar pushes F-Pace toward Frankfurt debut [w/video]

Automakers regularly subject new vehicles they're developing to extreme climactic conditions to make sure they'll hold up no matter what the customer throws at it. We rarely get to see what those conditions entail, save for the odd batch of spy shots here and there. Jaguar, however, has given us a glimpse behind the proverbial curtain as it puts the finishing touches on the upcoming new F-Pace crossover. The British automaker reports that it's put the F-Pace through its paces in temperatures ranging from as low as 40 degrees below zero (on either scale – that's where they meet) to 50 degrees Celsius above (122 Fahrenheit). Those are some punishing conditions, achieved in the dead of winter in Northern Sweden and at the height of summer in the searing deserts of Dubai, where cabin temperatures inside a vehicle left in the sun can top 158 degrees Fahrenheit. The former is where Jaguar Land Rover maintains a dedicated arctic test facility in Arjeplog, with over 37 miles of test tracks carved out of the ice, snow, and mountains. Jaguar even threw gravel mountain passes into the test regime for the first time, because while it may be geared more toward on-road use than its Land Rover counterparts, people still expect their crossover to be sure-footed in a variety of conditions. Jaguar has now confirmed that the production F-Pace will make its bit debut in September at the Frankfurt Motor Show. That's the same venue where the C-X17 concept that previewed the F-Pace's arrival was first showcased the last time the show came to town two years ago. And while the company recently signed a manufacturing contract with Magna Steyr to build an undisclosed model line in Austria, JLR confirms that the F-Pace will be built in the UK at the Solihull plant that already handles production of the Land Rover Discovery/LR4, Defender, Range Rover, Range Rover Sport, and Jaguar XE. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Electric Jaguar I-Pace wins Car of the Year in Europe

GENEVA — The electric Jaguar I-Pace has won the Car of the Year award in Europe, the first time the storied brand has been bestowed the prize. The four-wheel drive vehicle edged out the Alpine A110, which is not a mass production car, after they tied for top honors in the first round of voting by dozens of automotive journalists. It is the first such award for Jaguar, a British brand now owned by India's Tata Motors, which touted the new platform used for the I-Pace. Monday's presentation of the award, which was established in 1964, marks the unofficial start of the 89th edition of the Geneva auto show. The five other finalists were the Citroen C5 Aircross, Ford Focus, Kia Ceed, Mercedes-Benz A-class and Peugeot 508 . The finalists were winnowed down from an initial list of 60 models, and road tests began in October. Final tests were two weeks ago at a test center outside Paris. A potential sales generator, the award is organized by seven European magazines and awarded by 60 journalists from nearly two dozen countries. Last year's winner was the Volvo XC40 compact SUV.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.