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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

We drove to the Grand Tour Lapland taping in a British beater

In October, it was revealed that the Great British Motoring Show That Is Not Top Gear was going to be filming an episode somewhere in Finland. I happen to be Finnish, which meant I immediately applied for audience tickets, and then waited for the phone to ring. It never did, but a friend of mine got two tickets of his own. By that time it was announced that the filming was going to take place "somewhere in Lapland", and more precisely hundreds of kilometers north from the Arctic Circle. Excellent! We knew just how to get there. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Last summer, we spent GBP1000 ($1230 as of the publishing date) on a running and driving, British Racing Green Daimler Six on eBay and drove it home to Finland the long way, via Scotland. (In America, this car is known as the Jaguar XJ Vanden Plas.) It was still a little bit road legal in early November, as we had attempted to get it through Finnish import inspection. It failed on the grounds of the rocker panel welds being a bit crusty, but the following one-month grace and repair period meant we could still drive it on temporary sticker plates. So, after buying a set of Nokian winter tires the previous week, we set off from Helsinki the day before the filming. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There is nothing quite like driving the entire length of Finland in a right-hand-drive four-liter rebadged Jaguar in one day – still on British plates, albeit taped over. We clocked up over 1100km in the comfort of the leather interior, whisked away by the four-liter six's oomphy torque and ambient thrum; every now and then stopping for fuel, swapping drivers and wiping the headlights clean from accumulating highway muck. As we passed Rovaniemi and the Santa's Village, roads gradually got so slippery the Nokians really proved their worth. Reindeer flocked on the road, along with foxes and the single white rabbit (he did not have a pocket watch, as far as we could tell). It was not the lack of sleep doing us in, even if the hotel bed was sorely needed after finally reaching the village of Saariselka in deepest Lapland. After a celebratory beer while watching Finnish karaoke, of course. But the show! The next day we spotted the Fisker, the Boxster, and the Saab 900 driving back from taping the show's localized intro.

Here's what a front-row seat looked like in 2014 Mille Miglia

From 1927 to 1957, the Mille Miglia was one of the great, romantic European road races of the golden era of motorsports. The cars were fast, beautiful and loud but also extremely dangerous and regularly claimed drivers' lives. After two fatal accidents in '57, the event finally had to reform and came back in 1977 as a historic rally held over the course of several days. That didn't make things boring, though, and Xcar found that out firsthand with a front-row seat to this year's race in a 2015 Jaguar F-Type R Coupe.
Xcar was actually following the Jaguar team this year that included Ian Callum and Jay Leno in an XK120, which we previously got a glimpse of when it was covered on Jay Leno's Garage. Where Leno focuses on a more personal story of competing, this one takes a more macro view. You really get an idea of how crazy the Mille Miglia still is, and while the F-Type is way too new to actually compete in the rally, it can still wear an event sticker and drive with the vintage racers.
One amazing fact about today's Mille Miglia is that if you're competing in the event, there are basically no rules. The roads are technically still open to traffic, but the police shut down intersections and provide a rolling roadblock. Xcar's F-Type alternated between following on the course with the classics and snipping off chunks of the route to watch the participants arrive at each stop. Check out the video to experience fantastic historic rally.