2004 Jaguar X-type on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar F-Type Coupe is here, will debut on stage in LA

When Jaguar previewed its new sportscar two years ago with the C-X16 concept, it showed a coupe form. But when the car hit production as the F-Type, it rolled out in roadster form only. Not that we're complaining, but we all knew it wouldn't be long before Coventry revealed the production coupe, and that's just what it's doing at this month's LA Auto Show.
Jaguar hasn't given us much to go on yet - just a single shot of the vehicle from above and nothing in the way of technical details - but we all know the drill. The F-Type Coupe will essentially be the same as the existing roadster, only with a fixed roof - with a large glass panel, mind you, to let plenty of light in and keep the cabin from feeling markedly more claustrophobic than the open-top version.
That ought to make it a little lighter (though not much) and a little stiffer, but otherwise we can expect more or less the same specs as the convertible. We'll have to wait until the evening of November 19 to know for sure, though, so watch this space for more.

Jaguar previews XF sedan ahead of New York debut

Jaguar is in the midst of an aggressive product expansion, with the new F-Type taking it back into sports-car territory, the upcoming F-Pace putting it in the crossover market for the first time and the XE renewing Jag's assault on the entry-level luxury-sedan segment. But it hasn't forgotten about its core models. The British automaker has a new flagship XJ under development, and Jag will showcase a brand-new XF at the New York Auto Show next month. But before it does, Jaguar has given us something to chew on with these teaser images: one showing the new sedan from above, and one showing the new cockpit. Now it may be hard discern much from that overhead view – which is not a typical teaser – but it's clear the new XF will feature more sharply creased body lines and a large panoramic sunroof. Meanwhile the interior looks like a modern update of the current model, borrowing some elements from the smaller XE. There's a wider infotainment display, the rotary knob for the transmission has moved toward the center, some (but not all) of the air vents appear to hide away when not in use, and there's a sportier steering wheel – though we do appear to be looking at the more performance-oriented S model. The XF, for those having trouble keeping track, is Jaguar's challenger to the likes of the Mercedes E-Class, BMW 5 Series, Audi A6 and Maserati Ghibli. It was introduced in 2007, and has been available (in certain markets anyway) in sedan and wagon forms, with engines ranging from a 2.0-liter turbo four with 240 horsepower all the way up to a 5.0-liter supercharged V8. With the New York show fast approaching, we won't have to wait much longer for a complete view of the new XF. But even before then, Jaguar promises to reveal the new XF in dramatic fashion in London: on March 24, it will drive the new sedan on two wires barely more than an inch thick suspended high above the river.