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2017 Jaguar F-Type slashes $3,600 off base model

It won't be quite such a drain on the checking account to hop into a Jaguar F-Type for the 2017 model year. The 2017 F-Type Coupe will start at $62,395 (after the $995 destination charge), which is $3,600 less than the 2016. Jag will also give the convertible a $2,700 price cut to begin at $66,395. Drivers won't really be giving up amenities with either of these. Both entry models will use the company's supercharged 3.0-liter V6 making 340 horsepower and a six-speed manual transmission. They'll come with partially electric six-way adjustable seats and a fixed metal roof for the coupe. New standard features will include a valet mode, solar attenuating windshield glass, and the brand's EliteCare warranty with five-years/60,000 miles of complimentary scheduled maintenance. The vehicles also still pack navigation and a surround sound stereo system. The 2017 F-Types will arrive at dealers in late spring 2016. The move to cut prices follows on Jag's decision in September to slash the cost of the XF 35t by over $5,200. Related Video: THE 2017 JAGUAR F-TYPE • 2017 Model Year F-TYPE lineup to include new $61,400 1 F-TYPE Coupe and new $65,400 1 F-TYPE Convertible entry models, reducing available cost of entry to the sports car family by $3,600 and $2,700 respectively • Standard Best-in-Class Jaguar EliteCare Ownership Package 2 Featuring New Vehicle Limited Warranty, Roadside Assistance, Jaguar InControl® Protect & RemoteTM and the Longest Complimentary Scheduled Maintenance Package of any Luxury Brand in the Market (Mahwah, N.J) – November 12, 2015 – Jaguar North America today announced it will expand the price range of the F-TYPE lineup in the U.S. for the 2017 model year to include new entry-level coupe and convertible models which lower the introductory price of the F-TYPE Coupe & Convertible to $61,400 1 and $65,400 1 respectively. The 2017 line-up of Jaguar sports cars will continue to consist of the F-TYPE, F-TYPE S and the range topping F-TYPE R. The addition of a new entry price level for 2017 Jaguar F-TYPE builds upon the pricing realignment strategy announced as part of The Next Generation of Jaguar for the 2016 model year in which an improved competitive value position was brought to market through a combination of new entry priced models, increased standard equipment and lower MSRPs that all help the brand target the heart of the luxury market.

Jaguar Land Rover to drop supercharged V8 for turbocharged BMW power

There are few things that sound as good as Jaguar's 5.0 liter supercharged V8. As great as it is when the supercharger whines or the exhaust cracks and pops on throttle lift-off as the air pressure equalizes, the basic design dates back to the '90s. Plainly, the engine isn't as efficient as it needs to be, but designing a new V8 from the ground up is an expensive proposition. Instead, Automobile reports that Jaguar Land Rover is set to use a twin-turbocharged V8s supplied by BMW. Scalable architecture is all the rage as automakers streamline designs in order to save costs. For example, Jaguar's current supercharged V6 is quite literally a V8 with two holes missing. They didn't even change the length of the block. It seems both of those designs are on their way out, with the V6 being replaced by a inline-six closely related to the company's inline four. It seems that rather than designing an new and expensive V8 for their top of the line models JLR, is sourcing from BMW. From 1994 to 2000, BMW owned Land Rover. A few models, including the Land Rover Range Rover, used BMW engines then and in the initial years of Ford's JLR stewardship. It seems things have now come full circle. BMW currently makes a twin-turbo 4.4 liter V8 that produces anywhere from 440 to 600 horsepower, depending on the application. Automobile says that a new 4.0 liter V8 is in the works and that it will most likely be the engine that JLR uses. Expect it to be more powerful, more fuel efficient, and lighter than what both BMW and JLR currently offer. This seems like a win for both companies. BMW gets to offset the cost of a new motor while JLR, a smaller company, doesn't have to invest in a whole new architecture. As automakers search for ways to cut costs, expect collaborations like this to continue. Infiniti and Mercedes-Benz both share a four-cylinder engine. Ford and GM have worked together to design a shared 10-speed automatic. While we may lament the loss of that wonderful Jaguar Land Rover engine, we can still be happy that they haven't abandoned the V8. Related Video: News Source: Automobile Rumormill BMW Jaguar Land Rover

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.