2003 Jaguar X-type 2.5l All Wheel Drive Low Miles Runs Great on 2040-cars

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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Land Rover planning SVX hardcore off-roaders

The new Special Vehicle Operations division at Jaguar Land Rover has already given us an array of ultimate wheeled creations, but it isn't quite done yet. Next, according to Car and Driver, will be a new line of SVX models. Not to be confused with the Subaru coupe from the 1990s (which also had all-wheel drive, come to think of it), Land Rover's SVX models will be hardcore off-roaders. Details are few and far between at the moment, but they're said to take inspiration from rough-terrain events like the Dakar Rally and Camel Trophy as inspiration – different from the Ford F-150 Raptor that takes its cues from the Baja 1000. Last we heard, Land Rover was planning a hardcore Defender to send the model off to pasture in high-performance style, and considering an extreme Range Rover as well. If either of those rumors materialize, they look like they'd be prime candidates for the SVX line. JLR Special Vehicle Operations has already showcased what it can do with the high-performance Range Rover Sport SVR, the luxed-up Range Rover SVAutobiography, the exclusive F-Type Project 7 and the continuation classic Lightweight E-Type. C/D confirms that further SVR models are in store to replace Jaguar's R-S performance models, while the SVX line would likely remain exclusive to Land Rover.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.