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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar F-Pace shows off its production pelt for first time

We're no strangers to the Jaguar F-Pace, having spotted the production mules for the aristocratic English brand's first crossover on a few different occasions. Today, though, we get not only our first time look at the car in production sheetmetal, but also confirmation that the production model won't stray far from the sexy C-X17 Concept. Riding atop the same aluminum platform that underpins the already acclaimed XE sedan, the F-Pace follows the example set by the Range Rover Evoque, offering up almost a chopped-top look, particularly near the rear, where the plunging roofline and high beltline meet. That said, similarities to products from sister company Land Rover look to be mere coincidences, as the sheetmetal being shown appears all Jag. There's a prominent, snout-like grille that's flanked by a pair of predatory, LED-accented headlights. In back, the small rear window crowns a pair of thin, wraparound taillights. Think XE, with small influences from the F-Type for these units. As for what hides underneath those muscular body panels, our spies are predicting the standard allotment of Jag goodness. That means a gas-powered 2.0-liter, turbocharged four-cylinder and a 3.0-liter, supercharged V6, both borrowed from the XE/XF to start, before diesel and hybrid powertrains roll out. Naturally, all-wheel drive will be offered, although the F-Pace should also arrive sporting rear-wheel drive. And while we've got little to go on to believe it's happening, we're still hoping for an F-Pace R, complete with blown 5.0-liter V8. We suspect we'll be waiting on that one for awhile, though. You, though, don't have to wait to check out our spy snaps of the newest Jag in the litter. Check out our photos of the F-Pace, available up top.

Jaguar I-Pace concept previews all-electric SUV for 2018

It seemed that Tesla would stand alone for years with a battery-electric SUV. The Germans were coming, of course, but they appeared content to time their battery push until government regulations forced them there around 2020. That's all changed. Jaguar is promising to turn its I-Pace concept SUV into a full-fledged production crossover SUV within two years. It's Jaguar's way of leaping from internal-combustion power, clean over the top of plug-in hybrids, straight to zero-emission battery-electric vehicles. It says a lot about Jaguar's focus that the second SUV in its production history will also be its first electric car. It debuts this week at the Los Angeles auto show. The Indian-owned carmaker is promising the five-seat I-Pace will look, feel, handle, and perform like a proper Jaguar, too, with a 0-60-mph time of around four seconds. With 516 pound-feet of torque being pumped out of its two electric motors, the I-Pace has as much gristle as the pure-bred F-Type SVR sports car, and it has it from zero rpm. It's also promising the two motors will combine for 400 horsepower, too. It won't need to compromise on range to get its performance, with Jaguar promising the I-Pace will stretch across to 220 miles of range from its 90-kilowatt-hour lithium-ion battery pack. It will also take two hours to charge on a 50-kW fast-charging DC station, or achieve 80 percent charging in 90 minutes, and Jaguar insists commuters who drive about 30 miles a day would only need charging once a week. It won't be the last EV from Jaguar Land Rover, either, with its scalable modular architecture designed from scratch to spread across the corporate portfolio and to move down to smaller sedans and coupes or up to full-sized Range Rover contenders. The crossover SUV uses the alloy battery casing as an integral, stressed part of the I-Pace's chassis architecture, lowering the ride height and adding body rigidity. After entering the all-electric Formula E championship this year, Jaguar says it designed and engineered the batteries and the electric motors in-house. "This is an uncompromised electric vehicle designed from a clean sheet of paper: we've developed a new architecture and selected only the best technology available," said Jaguar Land Rover's technical development leader, Wolfgang Ziebart.