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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Highlights from the Goodwood Festival of Speed, including the McLaren P1 and a Ford Transit running the hill

The sole purpose of this post is as a time-waster, and since you shouldn't have to work to waste time, we've done it for you. In the numerous videos below you'll find cars that have lately been in the news tramping all over the grounds of Lord March's estate in Goodwood, England.
There's the McLaren P1 heading up the hill, the Jaguar Project 7, then a casually-driven Porsche 917 followed by an even-more-casually-driven Porsche 956, topped off by a Porsche 936 that is anything but casually driven. The next round is the flame-spitting Peugeot 405 T16 Pikes Peak from Climb Dance, a camera mounted on the Peugeot RCZ R after it showing you what the whole, uninterrupted run up the hill looks like. For a real head-turner, we couldn't embed it but there's Andy Reid blasting up the hill in a Ford Transit Supervan with a Cosworth 3000 V6 engine.
The modern racing contingent has Allan McNish doing the hill in the Audi R18 e-tron quattro he used to win Le Mans and Lewis Hamilton making lots of tire smoke in the Mercedes-AMG Petronas MGP-W02. For comparison, that's followed by Nick Heidfeld's record-setting run up the hill in 1999 in the McLaren MP4/14 . The classic racing contingent is headlined by 71-year-old Giacomo Agostini on an MV Agusta.

Jaguar will build 9 XKSS continuation cars at $1.4m each

The Jaguar D-Type was, for its time, a cutting-edge race car. It was also a car that could, theoretically, drive from Jaguar's Browns Lane factory to the race in France and back. This was an era in which top-tier race cars weren't all that different from their road-going counterparts. You couldn't really do the same in an Audi R18 E-Tron Quattro, now could you? The XKSS was a D-Type with the barest nod to road-going conveniences, like proper wind protection. With some unsold D-Type racers cluttering up the shop after three successive Le Mans wins, Jaguar converted 16 into XKSS spec, and had more in the works. It wasn't a comprehensive transformation, really. A windshield and a passenger door were added; a cabin partition and the striking fin behind the driver were removed. Otherwise, it wasn't much different than the all-conquering Le Mans-winners. And then tragedy struck. A fire destroyed nine of the cars, and the company never picked up where it left off after the mess was cleaned up. Hence Jaguar aficionados, and the company itself, keenly felt the absence of the "lost" cars. After the success of the continuation E-Type lightweights built by the Jaguar Classic division of Special Operations, the company will finish the run. Nine cars will be hand-crafted for a select group of customers and collectors, much as the company did for the lightweights. Jaguar expects the cars to fetch more than $1.5 million each. Considering the mystique of these "lost" cars, and the fact that Steve McQueen is heavily associated with the XKSS, they may trade hands for considerably more after the initial owners part with them. Jaguar expects to start delivering the continuation XKSS cars early next year. Related Video: New York Auto Show Jaguar Convertible Performance Classics jaguar special operations jaguar xkss