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Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Our 2018 Jaguar F-Pace has an infuriating shifter

Let me preface this by saying that I quite enjoy our long-term 2018 Jaguar F-Pace. Its quick, handsome and pretty good on a road trip. It handles well for a crossover, too. My biggest gripe with the F-Pace is the interior, and my biggest gripe with the interior is the damned rotary shifter. I've never fought a vehicle so much just to get it to shift into reverse and neutral. I have a tendency to rant, but usually offline, in the company of friends and under the influence of a few drinks. I've spent a lot of time behind the wheel of the F-Pace, and an incident this week in an automatic car wash this week prompted this post. Simply put, it took probably 10 seconds for me to get it to shift into neutral and another 10 seconds to get it back into drive. This is annoying in any situation, but when you're holding up a line of cars trying to wash off a thick layer of salt and ice, it's infuriating. The rotary shifter simply wouldn't rotate into either drive or reverse. This might be user error and it might be exclusive to our particular F-Pace, but I don't recall have the same issue in our XE (I admittedly drove it less) and I definitely have never had such problems with other shifters. Not even the BMW-style fixed rocker type or weird handle ones in the Toyota Prius. I even consulted the owner's manual to make sure I'm doing it properly. The only thing I can think of is that I'm not putting enough pressure on the brake pedal while turning the dial. Yet, even those editors who haven't experienced this problem admit that the design has lost its way. Jaguar introduced the rotary shifter in the original XF back in 2009. At the time, its housing was compact and offset, serving the functional purpose of freeing up space for center console storage (as you can see in the photo above). The same concept was later applied to the Jaguar XJ and copied in the Ram 1500. Now, compare that design to the shifter in the F-Pace (as well as the XE and current XF). It's right in the center with a bezel that takes up as much room as the shift boot on a manual transmission. There's no added storage benefit and the surrounding piano black trim collects dust and fingerprints like a forensics squad. In other words, instead of a space efficiency solution, it's a space-robbing novelty that drives me nuts at the car wash. Related Video: Image Credit: Jeremy Korzeniewski, Jaguar Design/Style Jaguar Long-Term Garage Crossover SUV Luxury Performance jaguar f-pace jaguar f-pace s