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Jaguar F-Pace will debut in Frankfurt

Jaguar makes sports cars and it makes luxury sedans, but it is set to expand into new territory altogether at the Frankfurt Motor Show this coming September. That's where and when it will reveal the F-Pace, Jaguar's very first crossover, and the production version of the C-X17 concept pictured here. Developed with critical input from sister-company Land Rover, the Jaguar F-Pace is being billed as a "sports crossover," with a more on-road focus than the SUVs of its off-road counterpart. Expect a range of engines to draw principally off of the new Ingenium family of four-cylinder gasoline and diesel powerplants, capped by Jag's signature supercharged V6 – just like the new XE sedan with which it will share much of its underpinnings. We can always hope, though, for an even more potent SVR version to follow with the JLR's sensational 5.0-liter supercharged V8. The Frankfurt reveal will mark two years since the C-X17 concept was first presented at the same show in 2013. Its arrival, coupled to that of the aforementioned XE, promise to push Jaguar's global output up from around 80,000 units last year to more than 200,000 once both models hit their stride.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."