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Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Thu, Feb 18 2021

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

Audi E-Tron vs. Jaguar I-Pace and Tesla Model X: How they compare on paper

Tue, Sep 18 2018

The all-electric crossover segment is suddenly heating up. Tesla was first to market with its Model X, and the California-based automaker has a several-year head start on the rest of the field. But now it has competition, with the Jaguar I-Pace already hitting dealerships across the globe and the just-announced Audi E-Tron hot on their heels. We decided to see how Audi's new entrant compares with its British and American rivals, so we downloaded their spec sheets (at least those that are available) and dumped them all into the spreadsheet you see below. As you'll soon find out, there are lots of similarities between these three electric crossovers, but each has a unique selling point or two with which to entice buyers. View 24 Photos Performance Note that we're using the Tesla Model X 75D for this comparison, since that's the model that is closest in price to the Jaguar and Audi entries. If you really want the fastest and most powerful electric CUV available, you're going to want to look at Tesla's ludicrous P100D model, but you'd better be willing to just about double the price you see in the chart above. With that out of the way, these particular electric crossovers are all pretty quick. The Jaguar boasts the quickest 0-60 time, but in the real world, that half-second advantage over the 75D won't amount to much. The Audi is a full second behind the Jaguar, and a little over a half second slower to 60 than the Tesla. A 5.5-second 0-60 time, though, still means the E-Tron will be able to squirt away from traffic lights quicker than the rest of the morning commuters. As far as battery capacity, Audi leads the way with 95 kWh, which is 5 more than the Jag and a whopping 20 more than the Tesla. Until we get estimated range figures, though, we won't know what the extra capacity means in the real world. In other words, stay tuned. View 74 Photos Exterior and interior dimensions The Jaguar is the smallest of these three 'utes, inside and out. The Tesla Model X is the largest. Does that make the Audi just right? Maybe, but only if you don't need a third row — the Model X is the only one of this trio that offers seating for six or seven passengers (depending on whether the buyer opts for a second-row bench or individual chairs). A smaller size may be a boon for drivers who often have to fit into tight spaces, but those slinky dimensions mean the Jaguar's cargo capacity is well behind that of the Audi and not even close to the cavernous Tesla. Tesla Motors Inc.

First Ride: 2014 Jaguar F-Type [w/video]

Fri, 08 Feb 2013

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.