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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar Land Rover opens first overseas factory in China

Anyone who's a car fan knows that Jaguar and Land Rover cars and trucks all come from the UK. And while we don't doubt that will remain true for the most part, it won't be an absolute truth for long, as the British automaker has just opened its first factory overseas.
Its new plant in Changshu, China, is the result of a $1.8-billion joint venture between JLR and local automaker Chery. It covers some 4.3-million square feet and will, once at peak capacity, produce 130,000 units specifically for the Chinese market, where JLR sells over 100,000 vehicles each year to make it the company's single largest market worldwide.
Production at what's officially known as the Chery Jaguar Land Rover Automotive Company will start with the Evoque, of which one in five globally are currently sold in China. Production will eventually encompass three models. We already know that the Discovery Sport will be next, but the third model line has yet to be announced. JLR has confirmed, however, that the Changshu plant will produce unique models and derivatives specifically for the Chinese market, so we wouldn't be surprised to see a long-wheelbase version of the forthcoming XE or next-generation XF assembled there to satisfy local tastes.

Jaguar I-Pace EV has a new pedestrian warning sound: Listen to it here

Jaguar's production of its first electric car means it also has to deal with a problem everybody else has been trying to solve: noise, or rather, the lack thereof. People can hear an engine at low speeds when they're walking along a sidewalk. The same can't be said for silent-operating electric cars. We wrote about Chevrolet's latest solution to the noise problem a few weeks back, and now Jaguar is sharing what it came up with for the I-Pace. The noise it didn't use is almost more interesting than the one it did, though. Jag says its first iteration was meant to be spacecraft/UFO inspired, but apparently it was so convincing that people tended to look up at the sky instead of at the road. Engineers switched it to what seems like a pretty general hum sound for production. Take a listen yourself in the video above — you'll hear the noise at the 40-second mark, and a few other spots after that. The sound is emitted from a speaker behind the grille at speeds up to about 12 mph. It'll change in pitch and volume to correspond to the increasing or decreasing speed of the vehicle — it even changes tone when you shift into reverse to signal a change in direction. Jaguar says the noise is no longer needed at speeds above 12 mph because tire and wind noise become sufficient enough at that speed. Chevy turns the noise off on the Volt at about 20 mph, however, showing that manufacturers haven't really come to a consensus on what should be happening. A U.S. law that hasn't gone into effect yet will ask manufacturers to keep the noise at up to 18.6 mph, though. We happen to be partial to the jaguar growl heard right at the end of the video as a warning sound. That's how you make an entrance with a Jaguar. These kinds of systems are necessary to warn those who might be blind or visually impaired, but distracted walkers are a huge demographic of people needing a warning too. Everybody walks around with their head buried in a phone nowadays, making silent vehicles a hazard of our own habits. Jaguar says it specifically engineered the noise so that it doesn't intrude upon the cabin, so only pedestrians are bothered by the hum when slowly plodding through cities. Jaguar I-Pace pedestrian warning sound View 10 Photos Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Jaguar Green Driving Technology Crossover SUV Electric Luxury pedestrian safety jaguar i-pace