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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Bloodhound SSC makes its speed-ready debut in London

Bloodhound SSC, the 1,000-mph land speed record contender, broke cover this week in Canary Wharf, London, in the heart of the Docklands financial district. "This is the best of British engineering meets the best of British banking," quipped Philip Dunne, MP, minister of state for defense procurement, which has provided backing for the team in terms of Army and Royal Air Force personnel and equipment. The team announced that Bloodhound will do its first test runs in Newquay, Cornwall, next spring before traveling to Hakskeen Pan in northwest South Africa in the fall. There, on October 15, 2016, it will make its first attempt on the land speed record, which currently stands at 763.035 miles per hour. That speed was set by Thrust SSC in the Black Rock desert on October 15, 1997 by Bloodhound's driver, Andy Green. Nineteen years later to the day, Green will be shooting for a speed over 800 mph. Over 8,000 people will come to Canary Wharf to see this extraordinary jet- and rocket-powered car over the next couple of days. This is the first-ever viewing of the machine in assembled form. The right-hand side is fully dressed in desert spec, complete with forged aluminum wheels and aerodynamics. The left-hand side is in 'naked' Newquay test spec, with panels removed for easy access and the whole thing riding on rubber tires that can run on tarmac. First impressions are of a big yet muscular car simply crammed with engines, jets, and rockets. The most recognizable thing, apart from the seven fire extinguishers, is the Jaguar AJ133 5.0-liter V8, lifted from an F-Type, which will run the fuel pumps that deliver over 211 gallons of high-test peroxide over the rocket motor's 20-second burn time. The EJ200 Typhoon military jet engine occupies the top floor and provides nine tons of thrust, and underneath is the single Nammo rocket motor providing an additional four tons. "When we go for 1,000 mph, we'll need another two rocket motors," says Mark Chapman, Bloodhound's chief engineer. "That total additional eight tons of thrust is what we'll need to get from 800 to 1,000 mph." He explains that the rear of the car will have to be redesigned to accommodate the two additional rocket motors, and the suspension might have to be adapted with longitudinal rear spring units like the fronts. There are still unknowns in the project, such as the area of vacuum that will follow the car several meters behind.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.