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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar moves to trademark C-Pace name

Jaguar is again picking up the pace. The manufacturer has filed a new European trademark application with the word "Pace" in it, and this time it's all about the C-Pace. While there is no other info to go with the name, it could very well stand for a new, upcoming compact crossover that would exist as an entry-level vehicle under the F-Pace, E-Pace and the electric I-Pace (which is easily differentiated from the non-electric E-pace, as the I-Pace doesn't use internal combustion). Australia's CarAdvice suggests the eventual range-topping Pace model would be called the J-Pace, to go along with the XJ nameplate that's formed an upscale backbone for Jaguar for decades. As for sedans, the XE is paired with the E-Pace, and the F-Pace corresponds to the XF; with Volvo's crossover versions already reserving the XC name, there's no chance for Jaguar to have a matching C-Pace and XC combination in its portfolio. The C-Pace could also be a crossover coupe version based on either the E-Pace or the F-Pace. The trademark application was filed on July 9, and along with car-related goods and services, the application also covers software and charging stations, even buildings. We'll keep an eye on it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CarAdviceImage Credit: AOL Rumormill Jaguar Crossover Future Vehicles jaguar land rover jaguar crossover

2020 Jaguar XE P300 R-Dynamic S Drivers' Notes | A divisive sport sedan

The 2020 Jaguar XE in P300 R-Dynamic S trim is the quickest and most aggressively styled version of the XE available after its 2020 update. We lost the characterful and punchy supercharged V6 (and diesel), and in its place we found two turbocharged four-cylinder gas-engine options. The P300 is the high-output version of this engine, producing 296 horsepower and 295 pound-feet of torque. It’s mated to ZFÂ’s excellent eight-speed automatic transmission and sends the power to all four wheels. There's an updated interior for 2020, adding in a few extra tech features and upgraded material quality. The cabin is typical Jaguar fare. It looks great, but can be overly complex in ways other cars arenÂ’t — take the confusing climate/seat controls as one example. But Jaguar also spent some time improving its exterior looks. Our red tester was striking and classy with the wider grille, sculpted front bumper (exclusive to the R-Dynamic S) and thin new headlights. All this pageantry comes at a price, though. This particular XE starts at $47,290, which is already fairly expensive for this class with its level of performance. However, a number of options caused this carÂ’s price to climb up to $63,125. Yowza. No single option or package was to blame, as this car has a number of expensive extras on it. The $1,950 Technology Pack added the digital rearview mirror, dual stacked touchscreens, head-up display and wireless phone charging. A $1,700 Drive Pack tacked on blind-spot warning, high-speed emergency braking and adaptive cruise control. The $1,365 Connected Navigation Pack added navigation, traffic sign recognition and internet connectivity. Then, a $1,315 Dynamic Handling Pack added in the adaptive suspension, configurable drive modes, red brake calipers and a spoiler. It also had 20-inch optional wheels ($1,700), 16-way heated and cooled front seats ($1,500), carbon fiber trim ($1,100) and a Meridian surround sound audio system ($800), among many other options. Road Test Editor Zac Palmer: Jaguar simplified the XE greatly for the 2020 model year, and while IÂ’m sad to see the supercharged V6 go away, this turbocharged four-cylinder is still a good little mill. ThereÂ’s a slight pause as you wait for boost to build, but itÂ’s quick enough to have some fun on the commute back and forth to work. Its forward thrust is comparable to others in the class with four-cylinder turbocharged engines — IÂ’d place it about midpack on the butt dyno.