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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Weekly Recap: Takeaways from the Frankfurt Motor Show

We obsessively covered the 2015 Frankfurt Motor Show, and naturally, we selected our favorites from this fall's biggest automotive event. Now that the dust has settled, we're looking ahead to what it all means. Here are three takeaways from the floor in Frankfurt. The Germans are serious about electric vehicles: It's a bit cliche to say BMW, Mercedes, and Audi have downplayed electrics in favor of other technologies, like diesels. For a time that may have been true, but those three companies, along with Porsche and Volkswagen, are emerging as leaders in EV development. That was on display in Frankfurt, when all of them revealed either all-electric or plug-in hybrid models. Gas prices are relatively low in the United States, but clearly the Germans are thinking long-term and globally. Everyone is serious about SUVs: You gotta have one, even if you're Bentley or Jaguar. It's 2015 and it's what consumers want. As Jaguar design director Ian Callum put it, "Not to be in the sector would be a little naive for the sake of purity." It's not just the flashy exotic luxury makers. Nissan showed the Gripz concept, which is rakish, radical, and meant to blend traits of SUVs and sports cars into a vehicle that really crosses over. Look for more, especially in the luxury sector, as Rolls-Royce, Lamborghini, and Aston Martin ramp up their own SUV efforts. There's no ceiling to the luxury market: Speaking of high-end cars, companies are continuing to invest in extravagant wares beyond just SUVs. Even during the recession, ultra-luxury makers remained relevant, and now they're back at full stride. In Frankfurt, that was illustrated by yet another S-Class model, the cabriolet, which will come in S550 and S63 AMG variants in the United States. Ferrari also showed off the 488 Spider, and Lamborghini opened up the Huracan LP 610-4 Spyder. Meanwhile, Bugatti's Vision Grand Turismo concept reminded enthusiasts that it's plotting life after the Veyron. European auto shows always draw the glitziest reveals from luxury makers, and this year didn't disappoint. OTHER NEWS & NOTES 2016 Honda Civic redesigned with snazzier style, turbo power The 10th-generation of the Honda Civic debuted this week at events in Los Angeles and Detroit ahead of its launch in the United States this fall as a 2016 model. Honda fortified the Civic with LED lights, an available turbo engine, and a more tech-laden cabin.

The Jaguar XJR-15 is a 215 mph, barely-legal road car that's for sale

The late 1980s and early 1990s were awash with supercars from automakers across the globe. Classic Driver in the UK is selling one of the rarest of all of these supercars, the road-going racecar that is the Jaguar XJR-15. The XJR-15 is the lesser known sibling of the Jaguar XJ220. Only 27 were ever built. The XJ220 may not have received the same recognition and reverence as the Ferrari F40, the Porsche 959, and the McLaren F1, but for a time it held the record for the fastest road-going automobile, 217.1 mph. All of the XJ220's engineering and prowess is owed to the development of the XJR-15, which in turn owes everything to driver Tom Walkinshaw and his experience in touring and Le Mans racecars. Unlike the twin-turbocharged XJ220, the XJR-15 features a big, naturally-aspirated V12 that turned out 450 horsepower and 420 lb-ft of torque when new. The engine has a dry sump oil system, a Cosworth forged crankshaft, connecting rods, aluminum pistons, and fuel delivery from a Zytec electronically controlled sequential fuel injection system. The engine is mated to a five-speed transaxle from Tom Walkinshaw Racing, while the suspension - fabricated wishbones and horizontal pushrod-spring dampers at the front and coil springs at the rear - is pulled straight from the XJR-9 racecar. At the time, the car was capable of hitting 60 mph in under four seconds and topped out at 215 mph, just shy of the mark later set by the Jaguar XJ220. The XJR-15 was also the first road car to make extensive use of carbon fiber. In fact, at 2,315 lbs, the car's listed weight is less than that of a new ND Mazda Miata. The body was designed by future McLaren F1 engineer Peter Stevens. While the McLaren and Porsche were more complete and well rounded machines, the XJR-15 was a bare bones, uncompromised track machine. The interior was barely more than a carbon tub fitted with a pair of one-piece seats. The car in this listing is chassis number 21 and only has 1,400 miles on the odometer. Some minor modifications to the hinges allow the hood and engine cover to be quickly and easily opened. The car is listed for GBP450,000, or about $560,000. Not cheap, but what rare, early 1990s supercar is? Related Video: News Source: Classic Driver via Car Buzz Jaguar Coupe Performance ferrari f40 jaguar xj220