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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar designs Tour de France racing bike [w/video]

Jaguar is known for designing luxury sedans, and it's known for designing GTs. But once in a while it dabbles in a new area of transportation design. It's working on its first crossover at the moment, and even did a speedboat concept a couple of years ago. Now it's turned its attention to bicycles.
While many automakers have designed bikes in the past, Jaguar's project has a bit more of a direct correlation. It's been working with Team Sky - the outfit that has won the Tour de France two years running now - since 2010, furnishing the team with support vehicles for bicycle races around the world. But now it's stepping its collaboration up a notch by redesigning the team's bike.
Working with frame manufacturer Pinarello, Jaguar took the existing Dogma 65.1 racing bike design back to the drawing board. Jaguar's designers and engineers reshaped the frame tubes, seat post, front fork, derailleur and all the components attached to the frame, each part streamlined for aerodynamic efficiency. They ran it through Jaguar's Computational Fluid Dynamics processor 300 times then verified the results in the wind tunnel.

Jaguar to finish building six remaining Lightweight E-Types

Back in February of 1963, Jaguar set about making a small run of lightweight E-Types. It recrafted the bodywork out of aluminum, shoehorned in a 3.8-liter straight-six with an aluminum block, stripped out the interior, removed the chrome trim and fitted lighter-weight side windows. The result was a 250-pound reduction in curb weight and a commensurate increase in performance, especially evident on the race track. The company originally set about building 18 examples, but only managed 12. The remaining six were allocated chassis numbers, but were never built. That is, until now.
Fifty years since the last of the original 12 lightweight E-Types were completed, Jaguar has announced that it is preparing to resume production and complete the final six examples. The company has assigned its top craftsmen to the job, who will build the half-dozen continuation Lightweights to the same exact specifications as the original dozen. Former sister-company and perennial arch-rival Aston Martin undertook a similar task (or at least authorized Zagato to do so) when it sanctioned four continuation examples of the original DB4 GT Zagato based on original chassis numbers in 1988, and another two based on original body shells and stock DB4 chassis in 1992.
Jaguar has not yet announced pricing and availability for the continuation Lightweights, but the first old-is-new example is set to debut this summer, whereupon Coventry will release further details. You can bet, though, that each one will be snapped up rather quick at just about any price the British automaker cares to put on them.