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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Land Rover wins legal battle over Evoque clone Land Wind X7

Luxury carmaker Jaguar Land Rover, part of Tata Motors Ltd, said it won a case in China against local rival Jiangling Motors Corp for making cars that copy features of Range Rover Evoque. Beijing Chaoyang District Court said on Friday that Evoque, whose latest model was launched in 2018, had five unique features that were copied directly in the Land Wind X7 built by Jiangling Motors, leading to widespread consumer confusion. The court ruled that all sales, manufacturing and marketing of the Land Wind X7 must stop immediately and Jaguar Land Rover be paid compensation. The two sports utility vehicles have a similar shape, with the roof and windows tapering from front to back, and near-identical tail lights and character lines on the side panelling. Britain's biggest carmaker had sued Jiangling in a rare move in 2016. Despite widespread and often blatant copying, global automakers generally don't take legal action in China as they feel the odds of winning against local firms are low. Also, a lawsuit can be bad for branding if the Chinese public think a foreign company is bullying domestic competitors. The new Range Rover Evoque will be launched in China in April 2019. Jiangling could not be immediately reached for comment.

The Jaguar XE SV Project 8 looks like an XE, but is almost completely new

Jaguar's XE SV Project 8 is a thoroughly astonishing sports sedan. With a 592-horsepower V8, it's the most powerful Jaguar road car ever produced. And it's amazing to think that Jaguar's most powerful car is a version of its entry-level sedan. Or at least it looks that way. In reality, the majority of the body is completely unique to the Project 8. A Jaguar representative told us that only the roof and door skins are shared with the standard XE. The other 70 percent of the exterior is completely unique to the car. These changed body panels include wider fenders of course, and many of the pieces are made from carbon fiber rather than metal, but there are also some more unusual tweaks. For instance, the headlights actually had to be moved to a different position to make space for the Project 8's massive wheels and tires. The tires, for reference, are 265-mm wide at the front, and the rears are 305-mm wide. There were also some changes for style. The air vents at the front that consist of many small holes in the bumper are a tribute to Jaguars of the past. The hexagonal shape of the holes apes that of the vintage Jaguar logo, which featured the word Jaguar in an elongated hexagon. All in all, there's an impressive amount of new engineering that went into creating the Project 8. The results are, in a word, stunning. Related Video: