2004 Jaguar S-type Base Sedan 4-door 3.0l on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar Land Rover to cut more U.K. jobs as it moves Discovery output to Slovakia

LONDON — Jaguar Land Rover (JLR) is set to cut more jobs in Britain as it moves all production of its Discovery car to lower-cost Slovakia before building its new Range Rover at an English factory. Britain's biggest automaker, JLR has previously said its next-generation Discovery will be built at its Slovakia plant and on Monday announced there could be some job cuts in Britain as a result. "The potential losses of some agency employed staff in the UK is a tough one but forms part of our long-term manufacturing strategy as we transform our business globally," the company said in a statement. Moving production from Britain will slash several thousands of pounds off the cost per vehicle, the firm's Chief Finance Officer Ken Gregor said last year. The new Range Rover and Range Rover Sport will however be built at the firm's central English Solihull plant on an architecture which is designed to allow for diesel, petrol, electric and hybrid models to be produced. Monday's announcement comes after the firm said this year it will cut 1,000 jobs and reduce production at two of its English factories as demand for diesel cars slumps in the face of higher taxes and a regulatory crackdown. The firm has also blamed Brexit for hitting demand in Europe's second-largest autos market, where demand fell 6 percent last year, a source told Reuters in April. JLR said in January it would decide this year whether to build electric cars in its home market after announcing all of its new cars will be available in an electric or hybrid version from 2020. The company, owned by India's Tata Motors, builds nearly one in three of Britain's 1.7 millions cars but is producing its first electric vehicle, the I-Pace, in Austria. JLR's new factory in the Slovak city of Nitra is due to begin production by the end of the year and will have a capacity of up to 300,000 vehicles. It already employs 1,400 people there as it gears up to open. In Britain, the firm built just over 530,000 vehicles last year at three production facilities and also has a separate engine site and headquarters, employing roughly 40,000 people in total. Related Video: Image Credit: Reuters/Paul Ellis Hirings/Firings/Layoffs Plants/Manufacturing Jaguar Land Rover SUV Luxury Off-Road Vehicles jaguar land rover jobs jlr slovakia

2016 Jaguar F-Type S Coupe Quick Spin [w/video]

The Jaguar F-Type – as either a coupe or a convertible – has proved easy to fall in love with. It's one of the best looking cars in the world, period. And it has been endowed since launch with lovely engine options on either end of the range, athletic rear-drive handling, and a tuneful exhaust that sets one's heart to thumping. So how does Jaguar improve on such a winning formula? The answer that enthusiasts have hoped for is that Jag offer its sports machine with a traditional manual gearbox. And for the 2016 model year, those hopes have been fulfilled. Always wiling to take one for the team, I flew out to New York state to drive the 2016 F-Type S Coupe, fitted with the new manual transmission. (The trip included time in the F-Type R AWD that you'll hear more about later, and a long stint in the Range Rover Sport SVR, so I wasn't exactly shy about requesting the gig.) The short version is that the F and the 6MT get along like special sauce, lettuce, and cheese. But for the detailed blow-by-blow follow along. Driving Notes So, how is the manual? That's the primary force animating this review, after all. The short answers are: great, fine, just dandy. The middleweight clutch (not too light, not too firm) is easy to operate at speed or in heavy traffic. The gearlever offers positive, smooth action, not particularly mechanical, with throws that are of average length. The closest analogous experience I've had is with BMW manuals, though the Jag's clutch is slicker. But the biggest win for the stick shift in the F-Type is spiritual (if you'll excuse my being a bit romantic). This is after all the heir to the E-Type legend, a stirring rear-drive coupe (or convertible) that looks like wet sex and goes like heaving hell. The eight-speed automatic will continue to offer a more modern driving experience, but the manual just feels right with the car. You're going to have to prefer that kind of purity over outright speed to get the manual, too. Jag with sell you a hand-shaker with the base, 340-horsepower F-Type or the 380-horse F-Type S, but not with the V8 or new-for-'16 AWD variants. The supercharged V6 in the S is far from disappointing. Keep the sport exhaust active and you're likely to be the best sounding thing on the road that day, unless you run up on a coffee klatch of Ferraris.