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Jaguar Land Rover tech tracks brainwaves, heart, lungs

Jaguar Land Rover has been on a bit of a tech kick lately, and its latest is called Mind Sense, which uses biometric sensors to monitor and enhance the driver's level of alertness. Jaguar is installing brainwave sensors adapted from NASA into the steering wheel of an XJ sedan, along with medical-grade heart and respiratory sensors in the seat. Together, the sensors would determine if the driver is focused on the road, dozing off, merely thinking about something else, or if the driver's stress level suddenly peaks. The system would enable the vehicle to better prepare for an emergency, or for a future autonomous vehicle to hand off control to a better-prepared driver where needed. At the same time, JLR is also working on an enhanced infotainment system designed to reduce the amount of time the driver's hands are off the wheel and their eyes are off the road. The system determines which control they're reaching for on the display and engages it while their finger is still in mid-air, deploying an ultrasonic pulse to provide artificial haptic feedback without actually having to touch anything. Finally, a new haptic accelerator pedal is under development that could alert the driver to respond to an impending situation without overloading the senses with chimes and beeps. These latest developments follow the demonstration of a remote-control system installed on a Range Rover Sport, and follow in a long line of new technologies under development by the British automaker. JAGUAR LAND ROVER ROAD SAFETY RESEARCH INCLUDES BRAIN WAVE MONITORING TO IMPROVE DRIVER CONCENTRATION AND REDUCE ACCIDENTS - Jaguar Land Rover's pioneering Mind Sense project is researching measuring brainwaves to monitor driver concentration in the car - Researchers are developing a Wellness Seat in a Jaguar XJ which analyses the driver's heart rate and breathing to monitor driver health and stress - Touchscreens that predict which button you want to press as the user's fingers are in mid-air - to minimise time spent with eyes off the road - Jaguar Land Rover researchers use new haptic accelerator pedal to communicate hazards to the driver Whitley, UK: Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.

David Brown Speedback GT marks US debut at The Quail

The British invasion has officially deployed another expeditionary force to these American shores with the arrival of the David Brown Speedback GT. The classically styled English grand tourer debuted nearly a year and a half ago, and has been racking up orders from discerning customers in the UK and across continental Europe. As promised, it has now made its American debut at the swanky Monterey event known as The Quail, A Motorsports Gathering. The Speedback GT is a coachbuilt grand touring coupe made by British startup David Brown Automotive. It's based on a Jaguar XKR, but reskinned inside and out to give it the look and feel of a classic Aston Martin – little wonder given the name it shares with the former Aston chief whose initials still adorn the DB model line. Underneath the retro bodywork lies Jaguar's celebrated 5.0-titer supercharged V8, giving the Speedback thoroughly modern levels of muscle with 510 horsepower and 461 pound-feet of torque. The resulting 0-60 time of 4.6 seconds and top speed of 155 miles per hour are suitably quick – not quite time-warping, but the performance is certainly nowhere near as old-school as the design would lead you to believe. Call it the best of both worlds, then, if you dig the styling. But don't expect everyone to be jumping on this particular gentlemanly bandwagon. At nearly half a million pounds sterling – over $750k at current exchange rates – it's sure to keep out the riffraff of which "the rest of us" are most certainly part. Featured Gallery David Brown Speedback GT: Monterey 2015 View 14 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Misc. Auto Shows Jaguar Coupe Luxury Pebble Beach david brown automotive

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).