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Jaguar Land Rover partners with Nvidia for vehicle electronics and software

DETROIT — Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond. The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp's effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers. For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race. "We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call. Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable — as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles. Jaguar Land Rover has a previous deal with Alphabet Inc's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025. Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro. Nvidia last month announced deals with several Chinese electric vehicle brands. The company has said it has $8 billion in automotive business booked over the next six years. Shapiro said the company will update the figure during an investor day scheduled for March 22. Jaguar Land Rover, a subsidiary of India's Tata Motors Ltd has been struggling with rising costs and semiconductor shortages. Jaguar Land Rover reported a narrow pretax profit for the quarter ended Dec. 31, but Tata Motors reported a larger quarterly loss than expected. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Land Rover Technology Autonomous Vehicles nvidia

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

2016 Jaguar XF to hit 60 mph in 5 seconds, lead with cutting-edge infotainment

Since the second-gen XF's unveiling last week in an epic publicity stunt over London's Canary Wharf, the details on the new four-door have been rather scarce. That changes now, with the Jaguar revealing just about everything we could hope to know... aside from the price and fuel economy. As we covered in our original post, Jaguar has trimmed the weight for both rear- and all-wheel-drive variants by 132 pounds and 265 lbs, respectively. That means that, regardless of engine output, the two-wheel-drive model tips the scales at just 3,770 lbs, while the AWD XF slips in at 3,880. This was mainly done by way of aluminum construction – the 13th element constitutes 75 percent of the XF's structure – although ultra-high-strength steel also plays a role. Jag claims these elements not only reduce weight – which is almost perfectly distributed, with a "near" fifty-fifty ratio – but increases torsional rigidity by 28 percent. The new XF should be just as agile as the brand's namesake, thanks not only to the reduced weight and stiffer structure, but also to a new chain-driven all-wheel-drive system that's both lighter and more efficient than a traditional version. Impressive though that may be, the brand's Intelligent Driveline Dynamics system is the standout here. IDD manages the torque split, diverting power to the rear axle until it predicts, through factors like yaw rate, steering angle and lateral acceleration, when torque should be shifted to the front wheels. Moreover, the AWD system features Adaptive Surface Response, which takes the place of the old XF's winter driving mode. It monitors road conditions, modifying the behavior of the sedan's systems as needed. The second-gen sedan comes to the US in 340-horsepower and 380-hp variants – torque remains fixed at 332 pound-feet – courtesy of Jaguar Land Rover's familiar 3.0-liter, supercharged V6. The new XF's straight-line performance should be just as entertaining as it sounds, too. The rear-drive, 340-hp XF will hit 60 in 5.2 seconds, while the rest of the range can get there in 5.0. That marks a significant reduction compared to the first-gen V6 models, which used their 340 hp to sprint to 60 in a more leisurely 5.7 to 6.1 seconds. Regardless of output, the rear-drive XF will outrun both the BMW 535i and Mercedes-Benz E350 (we're still waiting on performance figures for the 329-hp E400, so Jag's RWD dominance may not last), which take 5.5 seconds and 6.5 seconds, respectively.