2003 Jaguar S-type R Sedan 4-door 4.2l on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2014 Jaguar XFR-S is the power and the fury

If there's something wrong about a sedan with a 550-horsepower supercharged V8, we don't want to hear about it. Instead, we want to marvel at the car in person, which is fortuitous because Jaguar has officially unveiled the 2014 XFR-S at the 2012 LA Auto Show. That blown 5.0-liter V8 dishes up a full 502 pound-feet of torque, which is good enough to shuttle the four-door to 60 mph in a scant 4.4 seconds. And, thanks to a start stop system and a few other fuel-saving tricks, the 2014 XFR-S gets away without being hit by the gas guzzler tax.
That's all good news, but we're just as excited about the fact that engineers managed to crank up the vehicle's chassis stiffness by a ludicrous 30 percent. Stiffer dampers and springs also give the car a little more poise, and a wide-open exhaust lets the whole world know you're kicking down their door. You know, in case the electric blue paint and wild body work didn't tip your hand. Check out the full gallery above for a closer look.

An E-Type in the garden: rotting '63 Jaguar heads for auction

There's something about formerly gorgeous cars in dilapidated states from which the eye cannot turn away. The devastatingly cruel fate of this Jaguar E-Type is an illustration. Next week, it likely begins a new life. Still voluptuous after decades rotting in a garden, this 1963 Series 1 fixed head coupe will be offered for sale at the Coys auction Tuesday in London. The car has 44,870 miles on the odometer and has passed through several owners, including one with a tangential connection to the Beatles and another man who used the Jag to pull his MG to Brands Hatch. He would race them both, according to Coys' listing, wringing the most out of the E-Type's 265-horsepower inline six. Ivor Arbiter was owner No. 1. His link to history is that he designed the Beatles drop-T logo in the early '60s and was reportedly paid five British pounds for it. He bought the E-Type new in 1963, used it, and then sold it to in 1965. The E-Type passed through a couple of owners until motorsports enthusiast Frank Riches bought it in '67. He tracked the Jag at some of Britain's iconic circuits and drove it until he fried the clutch. Coys cites a story from Riches' brother recounting when the E-Type hit 150 miles per hour on a public road, its listed top speed. It was in storage until the 1980s, and then Riches relocated it to his garden, where it has sat for years. Considering its long dormancy, the Jag appears to be in reasonable shape. It's never been restored, obviously, and Riches still has many of the original parts he replaced, including the center console and radiator bar. Coys notes that the seats have a "lovely patina" and are worth saving, too. The buyer also gets a brown logbook, the sales invoice to Riches, two service books (it is a '63 Jag) and a spare parts catalogue. A Coys auctioneer told ITV.com that the car could net about $140,000. Related Video: Jaguar Auctions Coupe Luxury Performance jaguar e-type