2002 Jaguar S-type 3.0 on 2040-cars

Auto blog

Recharge Wrap-up: Jaguar's aluminum recycling, lithium demand rises

Jaguar Land Rover has recycled over 50 metric tons of aluminum over the past year. As Jaguar celebrates a year of sales of the XE – which makes use of recycled aluminum – its closed loop recycling program has prevented some 500,000 metric tons of CO2 emissions. The XE is the first car in Jaguar's REALCAR (short for REcycled ALuminium CAR) program, and the company says it has recycled an amount equal to almost 200,000 XE body shells. "Its success so far marks a significant step towards our goal of having up to 75 percent recycled aluminium content in our vehicle body structures by 2020," says Group Engineering Director Nick Rogers. Check out the video above, and read more from Jaguar. Electric vehicle manufacturers are putting a strain on lithium supplies. Since the metal is used in the batteries of most electric vehicles, demand is expected to grow by 8.8 percent a year through 2019. While Tesla has deals with natural resource companies Pure Energy Minerals and Bacanora Minerals, they won't be able to keep up with the automaker's goal of 500,000 EVs by 2020. Tesla, BYD, and other EV manufacturers are going to be competing for these resources, and new lithium firms will enter the market to compete for automakers' business. Read more in the press release or the blog post from Market Research. Connecticut's Department of Energy and Environmental Protection (DEEP) has announced a new funding opportunity for building public EV charging infrastructure. DEEP is accepting applications from private entities for awards of up to $10,000 for installing a public dual-head charger or two single-head chargers, for up to 17 new charging stations. It prefers proposals for underserved areas with major traffic, such as downtowns. Connecticut has a goal of putting 3.3 million EVs on the road by 2025. Read more in the notice from DEEP, or visit DEEP's website. Car clubs are responsible for the removal of about 25,000 cars from London roads. According to a new survey, every club car removes 10 private cars, as club members sell their own vehicles. The survey of 4,000 Londoners also shows that carsharing members drive an average of 750 fewer miles every year after joining. London is currently home to 186,000 car club members using 2,800 cars, while the UK's 220,000 club members use over 3,800 club cars. Also, many car clubs offer access to electric vehicles, which helps to further reduce emissions.

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.