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Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

The Jaguar XE SV Project 8 looks like an XE, but is almost completely new

Jaguar's XE SV Project 8 is a thoroughly astonishing sports sedan. With a 592-horsepower V8, it's the most powerful Jaguar road car ever produced. And it's amazing to think that Jaguar's most powerful car is a version of its entry-level sedan. Or at least it looks that way. In reality, the majority of the body is completely unique to the Project 8. A Jaguar representative told us that only the roof and door skins are shared with the standard XE. The other 70 percent of the exterior is completely unique to the car. These changed body panels include wider fenders of course, and many of the pieces are made from carbon fiber rather than metal, but there are also some more unusual tweaks. For instance, the headlights actually had to be moved to a different position to make space for the Project 8's massive wheels and tires. The tires, for reference, are 265-mm wide at the front, and the rears are 305-mm wide. There were also some changes for style. The air vents at the front that consist of many small holes in the bumper are a tribute to Jaguars of the past. The hexagonal shape of the holes apes that of the vintage Jaguar logo, which featured the word Jaguar in an elongated hexagon. All in all, there's an impressive amount of new engineering that went into creating the Project 8. The results are, in a word, stunning. Related Video:

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?