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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Look for Jaguar C-X75 in your new James Bond Scalextric set

Scalextric, the slot-car racing set, has produced sets themed around James Bond films for years. You can get the Range Rover from Skyfall, the Alfa Romeo from Quantum of Solace, the DBS from Casino Royale, and almost all of the sets include the Aston Martin DB5; there was a limited-edition three-car series of DB5s around the movie Goldeneye, back in 1995. They'll be doing it again for the coming Spectre film, Pocket-lint.com saying that the set will come later this year and looks like it will include the Jaguar C-X75. That treat, as well as the DB10, haven't been completed for the toy set yet because they haven't been finalized for the film. A new DB5 run will be available for the garage, limited to 4,500 units and featuring a manually raised rear shield and an automatic ejector seat triggered if the car bumps a bollard along the track during feisty driving. The expected price is 100 pounds ($152 US), which includes track, and it should be out sometime before the movie arrives in theaters in November. Featured Gallery James Bond 'Spectre' Scalextric set News Source: Pocket-lintImage Credit: Pocket-lint Celebrities Toys/Games TV/Movies Aston Martin Jaguar spectre jaguar c-x75 aston martin db10 scalextric

Jaguar F-Pace, XE getting SVR treatment with supercharged V8

The folks at Jaguar Land Rover's new Special Vehicle Operations division have been fast at work creating new SVR performance models. And they're not about to stop now. Two new Jaguar models are currently in the works, according to Car and Driver, both packing the company's long-serving and celebrated supercharged V8. First up is the F-Pace crossover, which currently tops out with a 380-horsepower supercharged V6. Slotting the bigger engine in under the hood with more than 500 horsepower on tap would go a long way toward living up to the name that suggests both speed and a correlation to the F-Type sportscar. But that's not all JLR's new skunkworks department has in store. Car and Driver reports work is also under way on a more powerful XE to take on the likes of the BMW M3 and Mercedes-Benz AMG C63. The automaker is reportedly yet to give it the green light, hemming and hawing over its environmental image, but we hope hotter heads, in this case, prevail. Jaguar's V8 engine is one of its most enduring powertrains and is approaching double the output it originally offered. The 4.0 introduced in 1997 packed 375 horsepower. The latest version in the F-Type SVR (and expected soon to slot into the Range Rover Sport SVR) displaces 5.0 liters and produces 575 supercharged horsepower. With that much muscle, the F-Pace SVR would overpower the Porsche Cayenne Turbo S, BMW X5 M, and Mercedes-AMG GLE63, while the XE SVR would outgun the M3, Cadillac ATS-V, Alfa Romeo Giulia QV, and just about anything else in its class. Related Video: