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Jaguar Land Rover to drop supercharged V8 for turbocharged BMW power

There are few things that sound as good as Jaguar's 5.0 liter supercharged V8. As great as it is when the supercharger whines or the exhaust cracks and pops on throttle lift-off as the air pressure equalizes, the basic design dates back to the '90s. Plainly, the engine isn't as efficient as it needs to be, but designing a new V8 from the ground up is an expensive proposition. Instead, Automobile reports that Jaguar Land Rover is set to use a twin-turbocharged V8s supplied by BMW. Scalable architecture is all the rage as automakers streamline designs in order to save costs. For example, Jaguar's current supercharged V6 is quite literally a V8 with two holes missing. They didn't even change the length of the block. It seems both of those designs are on their way out, with the V6 being replaced by a inline-six closely related to the company's inline four. It seems that rather than designing an new and expensive V8 for their top of the line models JLR, is sourcing from BMW. From 1994 to 2000, BMW owned Land Rover. A few models, including the Land Rover Range Rover, used BMW engines then and in the initial years of Ford's JLR stewardship. It seems things have now come full circle. BMW currently makes a twin-turbo 4.4 liter V8 that produces anywhere from 440 to 600 horsepower, depending on the application. Automobile says that a new 4.0 liter V8 is in the works and that it will most likely be the engine that JLR uses. Expect it to be more powerful, more fuel efficient, and lighter than what both BMW and JLR currently offer. This seems like a win for both companies. BMW gets to offset the cost of a new motor while JLR, a smaller company, doesn't have to invest in a whole new architecture. As automakers search for ways to cut costs, expect collaborations like this to continue. Infiniti and Mercedes-Benz both share a four-cylinder engine. Ford and GM have worked together to design a shared 10-speed automatic. While we may lament the loss of that wonderful Jaguar Land Rover engine, we can still be happy that they haven't abandoned the V8. Related Video: News Source: Automobile Rumormill BMW Jaguar Land Rover

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar details XE for North America

Jaguar is bringing the XE to North America next spring, and in advance of its arrival, the British automaker is giving us more details on its new compact sports sedan. The top engine choice is dubbed the XE 35t, which is a little misleading since its tried-and-tested 3.0-liter V6 is actually supercharged, not turbocharged. Regardless of the manner of forced induction, its 340 horsepower and 332 pound-feet of torque are claimed to propel the XE to 60 miles per hour in 4.9 seconds on its way to an electronically limited top speed of 155 miles per hour. Buyers looking for something more frugal at the pump may be more interested in the other engine option. The XE 20d adopts Jaguar's new Ingenium diesel, a 2.0-liter turbocharged inline-four good for 180 hp and 318 lb-ft of torque. That's quoted for a 0-60 time of 7.4 seconds and a top speed of 140 mph. Both are mated to an eight-speed automatic transmission. All-wheel drive will also be available on both versions, but come by default in rear-drive form. Buyers will also have the choice among three trim levels, staring with Premium, moving up to Prestige and on to R-Sport with satin chrome and gloss black trim, a rear spoiler and 20-inch alloys. Pricing is set to be announced closer to launch, but for now you can scope out the details in the press release below, and watch this space for our upcoming drive report to follow our earlier report. JAGUAR XE ALL-NEW COMPACT SPORTS SEDAN TO EXPAND JAGUAR U.S. LINEUP IN 2016 - All-new Jaguar XE sports sedan to arrive in U.S.