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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar XE promises to net 'over 75 mpg,' just not for us [w/video]

With around a month away from its world debut on September 8, Jaguar continues to issue a constant drip of updates about its upcoming XE compact luxury sedan that's aiming to take on the BMW 3 Series and Audi A4. Where the company's last bit of info focused on the car's suspension setup, this time Jag's putting the spotlight on the new model's modular platform and making some big promises about it, too. How big? Try over 75 miles per gallon big.
That's the headline figure that Jaguar is claiming for its new sedan, but it's keeping mum on just what powertrain will realize that figure. Furthermore, that result is on the European test cycle, which is more lenient than America's EPA testing regime. In any case, when the XE hits the road, Jag says it will be the most efficient vehicle from the company, ever.
That's thanks in no small part to the aluminum-intensive monocoque chassis underpinning the sedan. It's constructed from a new grade of the lightweight metal called RC 5754 that uses a high portion of recycled material. "The Jaguar XE body uses over 75-percent aluminum content, which far exceeds any other car in its class. This gives us a body structure with unrivaled low weight: it's light but also immensely strong with extremely high levels of torsional stiffness," said Dr. Mark White, Jaguar Chief Technical Specialist; Body Complete.

US-spec 2017 Jaguar XE sport sedan revealed

The Jaguar XE touched down in certain international markets earlier this year, but now the US gets its first crack at the 2017 model, already updated after just a few months on sale. Our various drives of the entry-level cat have made us purr, and the price/engine combos aren't bad either: $34,900 for the XE 25t and its 2.0-liter turbocharged four-cylinder gas engine with 240 horsepower and 251 pound-feet of torque, $36,400 for the XE 20d and its 2.0-liter diesel four-cylinder with 180 hp and 311 lb-ft, and $41,700 for the XE 35t and its 3.0-liter supercharged V6 with 340 hp and 332 lb-ft. All those prices are before the $995 destination charge. That Ingenium diesel will be the first oil-powered Jaguar on our shores, and will be one of the two models available with the company's torque-on-demand all-wheel drive, along with the 340-hp supercharged V6. Both AWD models are pure rear-wheel drive until power is required up front, at which time it can be shunted forward in 165 milliseconds. All trims get a ZF eight-speed automatic, but the supercharged 35t gets the sturdier 8HP70 transmission, while the rest get the more compact 8HP45 transmission. Cabin options will include an InControl Touch infotainment system with an eight-inch screen or an InControl Touch Pro system with a 10.2-inch screen and Apple Watch connectivity. Standard audio comes from a 380-watt system with 11 speakers, the upgrade runs to 825 watts and adds six more speakers. The sheet of standard and optional driver aids lists All-Surface Progress Control, a low-speed cruise control on top of adaptive cruise control, a laser heads-up display, Traffic Sign Recognition and an adaptive speed limiter that uses traffic sign information. The even newer XE gets here next spring, you can read more about it in the meantime in the press release below. 2017 JAGUAR XE DEBUTS IN LOS ANGELES WITH AWD AND APPLE WATCH CONNECTIVITY - Award-winning Jaguar XE sports sedan to arrive in U.S.