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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar announces continuation run of 1953 C-Type race cars

Jaguar is adding the 1953 C-Type race car to its Jaguar Classic "Continuation" line of historic cars. These factory-built cars are crafted to the same specifications as their inspirations, making them some of the most accurate replicas of any classics available to the public.  For the C-Type, Jaguar turned to the 1953 Le Mans-winning works car, which was powered by a 3.4-liter, 220-horsepower straight-six sporting three Weber carbs. Unlike the road cars, the racers wore disc brakes at all four corners, which is good news for anybody who is purchasing one of these to drive.  "Driven by some of the most-admired racing drivers in history, the C-Type laid the foundations for Jaguar’s success in endurance racing and is synonymous with design and engineering innovation," said Dan Pink, director of Jaguar Classic. "Seventy years on, Jaguar Classic is proud to be able to utilize the latest innovations in manufacturing technology – alongside traditional skills and unrivaled expertise – to reintroduce this legendary car for a new generation of enthusiasts to enjoy." While a new generation of enthusiasts may get the opportunity to drool over a factory-fresh C-Type for the first time, these continuation cars won't exactly be flying off the assembly lines. In fact, the production pace won't come anywhere close to that of the original. Jaguar plans to build just eight examples to be delivered prior to a motorsports-themed celebration event for those lucky customers. (Just 53 were built in the original 1950s production run, of which 43 were sold to private owners.) If they're so inclined, owners of the new C-Types will be able to race their cars in sanctioned vintage series. FIA-approved harness mounts can even be included from the factory. Despite that nod to convention, Jaguar's key motivation with the C-Type revival is staying true to the originals. "Building on the experience gained with previous Jaguar Classic Continuation programs for Lightweight E-Type, XKSS and D-Type, Jaguar Classic engineers consulted the Jaguar archives and cross-referenced scan data taken from an original C-Type in conjunction with the latest computer aided design (CAD) technology, to create the most authentic new C-Type possible," Jaguar said in its announcement. Jaguar is even throwing a bone to those of us who will only be able to admire these beauties from afar. As of Wednesday, a configurator tool for the new C-Type Continuation is available on Jaguar's website.

Jaguar Land Rover opens new $1.6 billion factory in Slovakia

BRATISLAVA, Slovakia — Jaguar Land Rover is opening a new, $1.6 billion plant in Slovakia, the luxury car maker's first in continental Europe. The U.K.-based company, owned by India's Tata Motors, built the plant near Nitra, about 65 miles east of Bratislava, to initially produce 150,000 cars a year. The Slovak government is giving the carmaker investment subsidies of up to 130 million euros ($148 million). Slovakia is a regional car-making powerhouse. Germany's Volkswagen AG, France's PSA Peugeot Citroen and South Korea's Kia Motors all have a major plant in this Central European country of 5.4 million people. The company said it will shift all production of its Discovery model from Birmingham, England, to Slovakia amid falling diesel sales, vehicle taxes and uncertainty about Britain's Brexit departure from the European Union.Related Video: